BlackBerry Bold 9700 video shows off the most unimpressive features

11 Comments

In a video released by AT&T, we get a look at the BlackBerry Bold 9700. The video goes on to describe a little about the device hardware, as well as basic BlackBerry functionality that we are all very aware of. But what about the most important part of a device: the software?

As RIM continues to release devices, there is relatively little that differentiates them. This year in particular, it is all about changing the form factor and feature set to play with pricing and different target markets. While the Storm 2 is probably the biggest evolution for BlackBerry this year, it’s still only going to be as good of a device as the developers dictate it to be.

So what does AT&T want you to know about the new 9700? Well apparently software isn’t important to them.

After having explained what you can do with your BlackBerry, including emailing a picture to a friend, and calling someone from your contacts, things that you would have to be the most inexperienced of users to not know, the video takes us through software available for the device.

What applications do they mention? Well first it’s Facebook and Myspace. They appear directly on the homepage alongside the AT&T Mall, where you can get a very limited amount of software, in what is a poorly run platform with few developers gaining access. What else can you do on your BlackBerry? Pac-Man by Namco. The game that hasn’t changed since we played it on a featureless phone 5 years ago. Not exactly cutting edge technology.

With your BlackBerry you can do mobile banking, check the weather, use a program called Make Your Tones, but as the presenter is listing off software, you can’t help but hear him implicitly saying “but this is all boring.”

According to AT&T, it doesn’t matter that you can get App World on your device which unlocks the talents of thousands of developers and creative minds at your fingertips. According to AT&T, it’s unimportant that companies such as SmrtGuard have made robust software to protect your device. It’s pretty boring that your BlackBerry can leverage email to send any type of media file to your friends and social networks. It’s borderline sleep inducing that your BlackBerry can use Location Based Services to bring you a directory of the best cuisine and entertainment in your location.

The discussion always goes back to the fact that the carrier hasn’t come to the realization that they’re simply infrastructure. They aren’t software vendors, nor should they even be device retailers. There are too many conflicts of interest and in the end it’s the consumer that loses. AT&T would sell far more devices if they explained to their customers the value in software and what their device can actually do. Instead, they just want you to play Pac-Man.

  • http://www.sagx80.wordpress.com/ SagX80

    OMG that really was the most useless vid ever, should have been a vid about overlay of blackberry’s in general lol

  • http://www.sagx80.wordpress.com SagX80

    OMG that really was the most useless vid ever, should have been a vid about overlay of blackberry’s in general lol

  • Marv

    The only thing I can’t find anywhere (yeah, forget about ATT’s video above) is how much has RIM improved cold boot time. I’ve returned a Tour after it took anywhere from 4-5 mins to over 20 mins to boot. All I care about Bold, Storm2, etc is that I can use the device within seconds of cold boot. My ubuntu boots in 16sec on an old centrino cpu.

  • Marv

    The only thing I can’t find anywhere (yeah, forget about ATT’s video above) is how much has RIM improved cold boot time. I’ve returned a Tour after it took anywhere from 4-5 mins to over 20 mins to boot. All I care about Bold, Storm2, etc is that I can use the device within seconds of cold boot. My ubuntu boots in 16sec on an old centrino cpu.

  • Marv

    The only thing I can’t find anywhere (yeah, forget about ATT’s video above) is how much has RIM improved cold boot time. I’ve returned a Tour after it took anywhere from 4-5 mins to over 20 mins to boot. All I care about Bold, Storm2, etc is that I can use the device within seconds of cold boot. My ubuntu boots in 16sec on an old centrino cpu.

  • Marv

    The only thing I can’t find anywhere (yeah, forget about ATT’s video above) is how much has RIM improved cold boot time. I’ve returned a Tour after it took anywhere from 4-5 mins to over 20 mins to boot. All I care about Bold, Storm2, etc is that I can use the device within seconds of cold boot. My ubuntu boots in 16sec on an old centrino cpu.

  • Cristhian

    Well supposedly OS 5.0 boots much faster than 4.XX version. I like Blackberry with the 8900 being my first Blackberry device ever I see that all these new phone releases by RIM are all the same without much innovation. Same thing as the last one but with WIFI, or now with 3G it’s completely stale. A high resolution display is a good thing, but only 65K colors, well that’s pretty bad. Still I like the device except for the AppWorld as I find that it sucks up my device memory on my 8900 causing to slow down at points and mili-second freeze while using it. I only have the following apps installed: Poynt, Score, Time, and BuzzMe. Installing through the browser (.jad) instead of Appworld and removing Appword gives me at boot up; 124.5MB of free space, and during use and switching tasks between 113.9 to 119MBs of free space. I also have an 8Gb mSD why the Appworld store cannot install apps on this memory is beyond me.

  • Cristhian

    Well supposedly OS 5.0 boots much faster than 4.XX version. I like Blackberry with the 8900 being my first Blackberry device ever I see that all these new phone releases by RIM are all the same without much innovation. Same thing as the last one but with WIFI, or now with 3G it’s completely stale. A high resolution display is a good thing, but only 65K colors, well that’s pretty bad. Still I like the device except for the AppWorld as I find that it sucks up my device memory on my 8900 causing to slow down at points and mili-second freeze while using it. I only have the following apps installed: Poynt, Score, Time, and BuzzMe. Installing through the browser (.jad) instead of Appworld and removing Appword gives me at boot up; 124.5MB of free space, and during use and switching tasks between 113.9 to 119MBs of free space. I also have an 8Gb mSD why the Appworld store cannot install apps on this memory is beyond me.

  • Nikolaus

    This says it has Bluetooth 2.0 when it has 2.1, so how good of a reviewer can this guy actually be?

  • Nikolaus

    This says it has Bluetooth 2.0 when it has 2.1, so how good of a reviewer can this guy actually be?

  • Nikolaus

    This says it has Bluetooth 2.0 when it has 2.1, so how good of a reviewer can this guy actually be?