Monthly Archive for November, 2009Page 3 of 21

Tracking monthly active users for RIM’s Facebook application



I think I’ll start a monthly look at because they have been publishing some interesting stats regarding how RIM’s Facebook app for BlackBerry has been performing. All the data is obtained directly from Facebook and you can click the “View Application” link in Facebook to see the application about page for yourself.

Monthly Active Users (MAU) 11,282,355

AppData is reporting that RIM’s Facebook app has 11,282,355 active users which puts it in the number 15 spot on the leaderboard of Facebook apps. Considering there are only around 28.5 million BlackBerry subscribers and Facebook isn’t preloaded on all those devices, it’s definitely an accomplishment.


Daily Active Users (DAU) 6,360,486

With over 6 million users visiting Facebook from their BlackBerry on a daily basis, there is a huge opportunity here for the native Facebook app. This should be justification alone for RIM to spend more money on updating the app to something as close to the full Facebook experience as possible. I would really like to see RIM opening up the app so you can interact with video and the rich media elements of the site.


MAU/DAU 0.56

RIM’s MAU/DAU ratio is really good at 0.56 and it puts them at the number 10 spot on the leaderboard. This tells us that of the total monthly user base, a significant amount of those users are highly active. This is pretty cool considering the app has a really limited amount of functionality, compared to the full Facbeook experience.

It will be interesting to see how the Facebook app evolves as RIM plans to unveil a new Webkit browser. Would this make the app obsolete? I doubt it. Opening up a browser, having to log in (assuming they don’t have a password store feature) and then using the Facebook site is still relatively slow. The Facebook app by RIM could always be your fastest portal into Facebook.

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Happy Thanksgiving! BlackBerry deals roundup


Happy Thanksgiving everyone! There are a ton of sales for the holidays and so I thought it would be good to put them all in the one post for you. Don’t forget about Black Friday and Cyber Monday, some of the best deals happen then.

All Cocky Culture themes are 50% off until Friday (November 27th).

There are apps that are 50% off from developers such as Fabian Heuwieser, Twinkler, Toysoft and Trimax84 Themes.

Bplay is on Day 2 of their 7 Days of Deals campaign. Today’s deal is Solitaire for $0.99. Be sure to keep checking in to see what that day’s deal is.

Cellfservices is also offering 45% off all BlackBerry unlock codes with the coupon code “bbturkey” (sans quotes).

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Cocky Culture themes 50% off for the next three days



It’s that time of year, the deals just keep coming. Today Cocky Culture are having a special promotion where all their themes are 50% off today through Friday (November 27th).

To take advantage of this deal, use the coupon code 3d50off for any Cocky Culture theme.

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BlackBerry Master Control Program released



BlackBerry Master Control is an app that sits on your PC and allows you to take screenshots, set the device time, turn the radio/on off, recover memory, gather information, view/clear event logs, display modules, gather module information, create ALX/JAD files, backup and restore third party applications, (Advanced) handheld wipe (all 3 types), factory reset, load, save and erase modules. The application also lets you keep multiple OSs on your PC, whereas RIM says you need to delete them before installing a new one.

The latest version includes changes such as:

  • MCP now supports Java Loader 5.0.0 Beta 5 (JDE).
  • Stand alone EXE now downloads the correct Java Loader EXE (5.0 Beta 5)
  • Stand alone EXE now downloads the correct images
  • Note: Existing users: close MCP, delete the images and icons folders, run mcp.exe again
  • Updated MCP Help
  • Added MCP FAX
  • To download the latest MCP, visit their download page. RIM BlackBerry Desktop Manager 5.0 or higher is required.

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    Great deals from Twinkler, Toysoft, Fabian Heuwieser and Trimax84


    Some great developers have got together to announce some huge sales. Twinkler, Toysoft, Fabian Heuwieser and Trimax84 Themes are selling 61 apps at discount prices so be sure to check it out and see if there is something you like.

    Starting today and going through Sunday (November 30th), all apps will be 50% off. You can buy as many as you want and the same deal applies.

    To take advantage of these deals, use the following coupon codes:

    Fabian Heuwieser – Coupon BFFH
    Twinkler Software – Coupon BFTW
    ToySoft – Coupon BFTS
    Trimax84 Themes – Coupon BFTR
    Click through for more about these deals from some leading developers

    Conclusions from selling an application on BlackBerry App World



    Although this is my first post for BlackBerry Cool, let me start by saying, “This is not my first rodeo!” My company REGARD is the longest standing BlackBerry partner dating back to 1998 when BlackBerry was still a seasonal fruit. Over the past dozen years, there are few products or services in the BlackBerry business ecosystem that we haven’t sold or at least tried selling. In the late 90’s, we configured farms of desktop redirectors before BES, Lotus Notes to Exchange connectors, installations, massive deployment projects, upgrades, BES Admin & Help Desk training, colored holsters, accessories, T-support, R-Support, BES licenses, CAL licenses, email & BES hosting, custom app development, 3rd party apps…you name it…REGARD has been there and done that!

    In some cases, we sold products because there was a need and RIM had not yet come up with a solutions. In other cases, we sold competitive products because RIM dropped the ball. Which brings me to the BlackBerry App World!

    It is no secret that the latest tech Gold Rush is “mobile apps!” Being an opportunist, and having one of the best BlackBerry app development teams in the business, REGARD quickly developed version 1.0 of a wine vintage lookup app to sell up on the new BlackBerry App World.
    Continue reading How to Price Your App on App World