Microsoft Office Ad Uses BlackBerrys Not WinMo

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office_2010_the_movie

I realize this is a bit of a fluff piece post but Microsoft’s latest attempt at a viral video has the actors using BlackBerrys and not Windows Mobile devices. It’s very subtle but I think we can all agree that it’s still good product placement for RIM. The ad is pretty funny and probably does a good job of promoting Office, but it also inadvertently positions BlackBerry as the device of choice for professionals/secret agents. Microsoft’s ad agency Traffik/@radical.media was more focused on getting the fighter jet scene, than promoting every aspect of Microsoft’s business. Please RIM, don’t hire a corny ad agency to do stuff like this, stick to whoever is doing the Love What You Do campaign.


[Read it on BoingBoing]

  • http://caspan.com/ Caspan

    Maybe this means the old rumor of Microsoft buying RIM is back on the table?

  • http://caspan.com Caspan

    Maybe this means the old rumor of Microsoft buying RIM is back on the table?

  • The Shadow

    That’s actually a pretty cool video…

    Could care less about the BB’s.

  • The Shadow

    That’s actually a pretty cool video…

    Could care less about the BB’s.

  • The Shadow

    That’s actually a pretty cool video…

    Could care less about the BB’s.

  • http://www.cellfservices.com/ Sam

    Extremely well made video!

  • http://www.cellfservices.com Sam

    Extremely well made video!

  • http://www.chlymidia.org/ Layne Haart

    Good old microsoft..What more can you say :)

  • http://www.chlymidia.org Layne Haart

    Good old microsoft..What more can you say :)