I realize this is a bit of a fluff piece post but Microsoft’s latest attempt at a viral video has the actors using BlackBerrys and not Windows Mobile devices. It’s very subtle but I think we can all agree that it’s still good product placement for RIM. The ad is pretty funny and probably does a good job of promoting Office, but it also inadvertently positions BlackBerry as the device of choice for professionals/secret agents. Microsoft’s ad agency Traffik/@radical.media was more focused on getting the fighter jet scene, than promoting every aspect of Microsoft’s business. Please RIM, don’t hire a corny ad agency to do stuff like this, stick to whoever is doing the Love What You Do campaign.
