I just finished reading Josh Sookman of RBC Venture Partners and the BlackBerry Partners Fund’s article about “Creating a Better BlackBerry Experience.” He touches on some good points and the article is definitely worth a read.
The article is based on the above diagram, which addresses the various levels from developer to end user in the BlackBerry Experience. The first part of the diagram involves addressing fragmentation in the platform. Developers don’t want to waste time and money porting their app to the various screen sizes, and RIM needs to do a better job of offloading this frustration. Acquiring a company or technology that can alleviate porting costs would go a long way for developers.
The next issue to address is App World. A payment solution like credit card billing, combined with the store being preloaded on devices from the carrier, would go a long way to making it a better system. Also, while you’re at it, it would be nice if it didn’t crash your BlackBerry.
Finally, cloud storage would go a long way to helping users keep their contacts, calendars and device data stored and backed up without having to use the Desktop Manager. I wholeheartedly agree with this point as I think the Desktop Manager is a relic of the past. The new BlackBerry user doesn’t want to plug their device into their computer, and everything needs to be OTA. From app and OS upgrades, to offloading pics to your desktop, everything should be over the air.
Feel free to drop Josh a comment, I’m sure he’d appreciate the feedback.