Monthly Archive for January, 2010Page 18 of 25

TiVo Release Analytics About BlackBerry Marketing vs Palm

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palm_vs_rim

According to a recent study by TiVo of its users, Palm ads were skipped over less often than BlackBerry ads. Palm ads were less skipped overall in households with incomes over $150,000, and they were also shorter. Around 97% of Palm ads ran for about 15 seconds, and they logged 30% less fast-forwarding than 30 second ads.
Click through to read the rest of this article

RIM to Announce 50 New Jobs in Fredericton, New Brunswick

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RIM has announced today it will be hiring 50 people in Fredericton, New Brunswick. The jobs will be announced this afternoon at the University of New Brunswick.

The news comes after RIM’s acquisition of the local company Chalk Media, which develops video training software for BlackBerry. With operations already in Halifax, RIM has a decent growth rate on the Eastern coast.

So if you’re a student at the University of New Brunswick, and you’re enrolled in the Computer Sciences program, be sure to apply!

Grabba Make Magnetic Stripe, RFID and Smartcard Reader for BlackBerry

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grabba accessory

Grabba make mobile data collection devices and they have made their readers available for BlackBerry. Grabba’s products include 1D and 2D barcode scanners, magnetic stripe readers, contact and contactless Smartcard read and write, RFID card and tag read and write, and combinations of these technologies in the one unit. The company is announcing that these products are available for the BlackBerry Curve and Bold.

Grabba have provided developers with an SDK for those who want to make software compatible with their readers.

BlackBerry Battery Cover Review: Bold vs Tour vs Curve vs Storm and more

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BlackBerry_Review_Storm_Tour_Bold_Curve

Over the years RIM has been continually changing the BlackBerry battery cover. Some covers have been better than others, and I thought I’d put together a review post including new and older devices. The devices included in this review are:

BlackBerry Bold 9700
BlackBerry Curve 8530
BlackBerry Bold 9000
BlackBerry Storm 9550
BlackBerry Storm 9530
BlackBerry Pearl Flip 8220
BlackBerry Tour 9630

Generally, I’m looking for a battery cover to be solid, sturdy, easy to remove and put back on, and have an element of fashionable design.

Click through for a full review of the various BlackBerry battery covers we have seen to date

Microsoft Office Ad Uses BlackBerrys Not WinMo

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office_2010_the_movie

I realize this is a bit of a fluff piece post but Microsoft’s latest attempt at a viral video has the actors using BlackBerrys and not Windows Mobile devices. It’s very subtle but I think we can all agree that it’s still good product placement for RIM. The ad is pretty funny and probably does a good job of promoting Office, but it also inadvertently positions BlackBerry as the device of choice for professionals/secret agents. Microsoft’s ad agency Traffik/@radical.media was more focused on getting the fighter jet scene, than promoting every aspect of Microsoft’s business. Please RIM, don’t hire a corny ad agency to do stuff like this, stick to whoever is doing the Love What You Do campaign.

Video after the jump

New Elecite Theme Ace with Coverflow UI

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elecite_theme_ace

Ace is the latest theme from Elecite and it’s got a coverflow style UI called “app card.” The theme comes with 5-6 customizable icons at the top, a weather Icon, 10-11 (locked) quick access app card icons and a Today style preview area so you don’t have to open your messages and calendar apps to see what’s inside.

Head on over to Elecite.com for more information about their latest theme.




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