BlackBerry OS 5 Adoption Rates Slower Than Expected

24 Comments

OS5_graph

Despite OS 5.0 being released over 3 months ago, 26.6% of 9530 users are still using OS 4.7. While OS 5.0 use has increased over time, the 73.4% that use it now are not that much more than the 61% that used it the first month after release. Most users either upgraded right away, but those that didn’t are unlikely to upgrade at all. Given the many improvements in OS 5.0 everyone should switch, but a surprisingly large number have not.

This data comes from the users who have download the popular free Pixelated game from BlackBerry App World in the given month. Pixelated does not report back at all, so statistics are taken via App World at the time of download. Statistics are from the 9530 model only in order to create some consistency across the data, especially given that almost all 9530 users are on the same network (Verizon). Pixelated had already been available for the Storm for a few months before November so these numbers are not skewed towards early adapters, but neither are the numbers skewed towards those that have little use for their phones, as this population has still gone and downloaded a third party application. Data from the beginning of the month and the end of the month were treated the same.

The above graphs were made from the data I collected, with the most relevant being the recent month of January.

- Ebscer

  • http://caspan.com/ Caspan

    I personally think most users don't have a clue nor do they care to upgrade. I tell some people and they are like “I can upgrade my OS?” Its not a thing most consumers would do. For our office I upgrade when I have the chance but also at the same time if it aint broke don't fix it. Users would need to adapt to a new system which for the techs is nothing for people that struggle it can almost be a show stopper for them. So I can see these numbers being exactly the way they are. Unless you start giving the option to OS install over the net and when and update comes out a message shows up that says “Would you like to upgrade to the new OS” people wont do it.

  • http://caspan.com Caspan

    I personally think most users don't have a clue nor do they care to upgrade. I tell some people and they are like “I can upgrade my OS?” Its not a thing most consumers would do. For our office I upgrade when I have the chance but also at the same time if it aint broke don't fix it. Users would need to adapt to a new system which for the techs is nothing for people that struggle it can almost be a show stopper for them. So I can see these numbers being exactly the way they are. Unless you start giving the option to OS install over the net and when and update comes out a message shows up that says “Would you like to upgrade to the new OS” people wont do it.

  • aaron

    Blackberry devices in particular, are set up to just work immediately without having to install programs or mess with settings or windows. I want a calculator, I've pushed the “U” hotkey before the screen is even fully lit, messages I hit “m”. Sure I can tinker with it if I want to, but a huge proportion of blackberry users will never update their phone, and may not ever download any software.I'm surprised that a noticeable proportion of 9630 users have gone through the process of reading the forum, deleting the vendor.xml file and installing an os on their device. That is actually a huge adoption rate considering the demographic, and the task described.

  • aaron

    Blackberry devices in particular, are set up to just work immediately without having to install programs or mess with settings or windows. I want a calculator, I've pushed the “U” hotkey before the screen is even fully lit, messages I hit “m”.
    Sure I can tinker with it if I want to, but a huge proportion of blackberry users will never update their phone, and may not ever download any software.
    I'm surprised that a noticeable proportion of 9630 users have gone through the process of reading the forum, deleting the vendor.xml file and installing an os on their device. That is actually a huge adoption rate considering the demographic, and the task described.

  • http://caspan.com/ Caspan

    Yeah I totally agree most people just want a buy and go device. If they do install an official OS by their carrier theyare not required to delete or play with any files, but you do need to install Desktop Manager, install the update OS to the computer, then run update manager. still a pain. OTA updates would rock!

  • http://caspan.com Caspan

    Yeah I totally agree most people just want a buy and go device. If they do install an official OS by their carrier theyare not required to delete or play with any files, but you do need to install Desktop Manager, install the update OS to the computer, then run update manager. still a pain. OTA updates would rock!

  • kstagg

    Blame the stinking carriers! I have a Curve 8520 and I have OS 4.6 on ATT in the States.

  • kstagg

    Blame the stinking carriers! I have a Curve 8520 and I have OS 4.6 on ATT in the States.

  • kstagg

    Blame the stinking carriers! I have a Curve 8520 and I have OS 4.6 on ATT in the States.

  • kstagg

    Blame the stinking carriers! I have a Curve 8520 and I have OS 4.6 on ATT in the States.

  • kstagg

    Blame the stinking carriers! I have a Curve 8520 and I have OS 4.6 on ATT in the States.

  • http://caspan.com/ Caspan

    Rogers is the same but I like why they do it. If you have dabbled with 5.0.464 it is full of small bugs and should never of been released. 5.0.411 is 10 times more stable. Some carriers have a better QA team that will not let junk onto their network. AT7T seems to be the same that until their internal team approves it it never is published. It can be frustrating to wait but sometimes it is for the best as much as you want to pull your hair out :)

  • http://caspan.com Caspan

    Rogers is the same but I like why they do it. If you have dabbled with 5.0.464 it is full of small bugs and should never of been released. 5.0.411 is 10 times more stable. Some carriers have a better QA team that will not let junk onto their network. AT7T seems to be the same that until their internal team approves it it never is published. It can be frustrating to wait but sometimes it is for the best as much as you want to pull your hair out :)

  • http://appworld.blackberry.com/webstore/vendor/1111 Eric at Ebscer

    I do blame the carriers. There is no reason for newer phones like the 8520 and the 9630 not to have OS 5.0 yet…

  • http://appworld.blackberry.com/webstore/vendor/1111 Eric at Ebscer

    I do blame the carriers. There is no reason for newer phones like the 8520 and the 9630 not to have OS 5.0 yet…

  • http://appworld.blackberry.com/webstore/vendor/1111 Eric at Ebscer

    The 9630 is not included in the above numbers. They apply to the CDMA Storm 1 only

  • http://appworld.blackberry.com/webstore/vendor/1111 Eric at Ebscer

    The 9630 is not included in the above numbers. They apply to the CDMA Storm 1 only

  • Himey

    I don't upgrade until my carrier has the upgrade available. Since I'm on AT&T, I'm still below 5.0 Plus everything is running fine on my Bold 9000.

  • Himey

    I don't upgrade until my carrier has the upgrade available. Since I'm on AT&T, I'm still below 5.0 Plus everything is running fine on my Bold 9000.

  • jdnunn

    T-Mobile (USA) also doesn't have any updates to OS5 yet for the 8800 or the 8320. Perhaps there would be more people who would upgrade if they could. Did BB forget about the “older” phones?

  • jdnunn

    T-Mobile (USA) also doesn't have any updates to OS5 yet for the 8800 or the 8320. Perhaps there would be more people who would upgrade if they could. Did BB forget about the “older” phones?

  • http://www.facebook.com/people/Gregory-Opera/641889108 Gregory Opera

    Have you ever stopped to think that maybe the slow adoption rate of BlackBerry OS 5.x is due to the fact that the BlackBerry OS 5.x upgrade STILL hasn't been distributed by a significant number of service providers?Whilst I plan to upgrade to BlackBerry OS 5.x as soon as its available, there's really not that much incentive because there's so few new features… It's not the “whole new operating system” that many people were expecting, and it's not the “laundry list of new features” that others were expecting.

  • http://www.facebook.com/people/Gregory-Opera/641889108 Gregory Opera

    Have you ever stopped to think that maybe the slow adoption rate of BlackBerry OS 5.x is due to the fact that the BlackBerry OS 5.x upgrade STILL hasn't been distributed by a significant number of service providers?

    Whilst I plan to upgrade to BlackBerry OS 5.x as soon as its available, there's really not that much incentive because there's so few new features… It's not the “whole new operating system” that many people were expecting, and it's not the “laundry list of new features” that others were expecting.

  • Kix Cash

    Have you ever stopped to think that maybe the slow adoption rate of BlackBerry OS 5.x is due to the fact that the BlackBerry OS 5.x upgrade STILL hasn't been distributed by a significant number of service providers?

    Whilst I plan to upgrade to BlackBerry OS 5.x as soon as its available, there's really not that much incentive because there's so few new features… It's not the “whole new operating system” that many people were expecting, and it's not the “laundry list of new features” that others were expecting.