During his keynote at MWC 2010, Mike Lazaridis introduced the concept of a Super App. It’s not clear exactly what is meant by “Super App”, but it seems that it’s a name given to apps that take advantage of all that the BlackBerry platform has to offer. Personally, I think this is a marketing initiative to get people exposed to the fact that the BlackBerry OS can do more than the iPhone in terms of functionality, and it doesn’t really mean anything to current BlackBerry users.
- The Always-on Experience – the app runs in the background.
- Tight Integration with the Native Apps – integrates with the calendar, messages, contacts etc.
- Proactive and Notification-driven – takes advantage of Push APIs.
- Highly Contextualized – make it continuously relevant with GPS, menu and app integration.
- Social and Connected – invoke SMS, social networks, email etc.
- Designed for Efficiency – doesn’t drain on the battery or memory.
The apps that RIM point to as being Super Apps include Facebook and Myspace (two apps that need serious overhauls). While I understand what Mike L is trying to say, I think this is a lot of marketing fluff with nothing really substantial behind it. If Lazaridis was going to make this sort of presentation, it should be followed with an announcement that RIM has opened up new APIs that were previously unavailable to developers. Without this substance, it just sounds like Google’s attempt to label their phone a SuperPhone.
Are there any apps you would like to nominate as Super Apps?