RIM Working on Methods to Monetize Email with Advertising

16 Comments

RIM-BAS

In a series of patents filed recently, it seems RIM is working on methods for monetizing BlackBerry messages. One patent, titled “SYSTEM AND METHOD FOR INCORPORATING MULTIMEDIA CONTENT INTO A MESSAGE HANDLED BY A MOBILE DEVICE“, describes a method for examining a message and linking keywords in the message to an ad. This sounds just like what Google does in its webmail and RIM is probably going to see if it can generate some dollars from a similar service.

Another patent, titled “SYSTEMS AND METHODS FOR EVALUATING ADVERTISING METRICS“, describes a method for determining whether an application or user has attempted to defraud RIM’s advertising model. Personally, I think RIM could do well with a partnership with Google, instead of trying to do it themselves. Google has figured all of this out already and I bet RIM will come across some of the same problems Google faced in its early stages of development. One particular problem I see on the horizon is a backlash from people seeing ads in their BlackBerry Messages. Email is a very private service and while Google saw a backlash from their web service, I think seeing ads on your handheld will generate more concern.

What do you think, would you care about seeing ads in your email? What if there was some benefit like cheaper devices in the long run?

[Source @GoRumors}

  • fayek

    that would seriously suck and make me think twice about staying with blackberry

  • fayek

    that would seriously suck and make me think twice about staying with blackberry

  • Christian

    The day ads start showing up in emails I view on my blackberry is the day that I switch to another platform.

  • Christian

    The day ads start showing up in emails I view on my blackberry is the day that I switch to another platform.

  • weihnachtshase

    Are they gone mad? I didn't buy a business-device and pay a fortune for getting a reliable email-service to read ads in my emails. If they really do this I'm not willing to get another berry in the future but get back to another device type.

  • weihnachtshase

    Are they gone mad? I didn't buy a business-device and pay a fortune for getting a reliable email-service to read ads in my emails. If they really do this I'm not willing to get another berry in the future but get back to another device type.

  • weihnachtshase

    Are they gone mad? I didn't buy a business-device and pay a fortune for getting a reliable email-service to read ads in my emails. If they really do this I'm not willing to get another berry in the future but get back to another device type.

  • Jonas

    That seriously sucks. When I see the first ad in my mailbox I'll switch to another smartphone immediately.

  • Jonas

    That seriously sucks. When I see the first ad in my mailbox I'll switch to another smartphone immediately.

  • Jonas

    That seriously sucks. When I see the first ad in my mailbox I'll switch to another smartphone immediately.

  • papped

    Think people are taking the usage of this totally the wrong way… It's about giving developers the ability to easily access ad networks for their apps. Not adding advertisements to all emails that you get from any source…

  • papped

    Think people are taking the usage of this totally the wrong way… It's about giving developers the ability to easily access ad networks for their apps. Not adding advertisements to all emails that you get from any source…

  • William Stone

    Hell no! They do this and my Blackberry I love so much is going to ebay and I will be picking up a windows 7 or Android device!!!!!!!

  • William Stone

    Hell no! They do this and my Blackberry I love so much is going to ebay and I will be picking up a windows 7 or Android device!!!!!!!

  • papped

    Think people are taking the usage of this totally the wrong way… It's about giving developers the ability to easily access ad networks for their apps. Not adding advertisements to all emails that you get from any source…

  • William Stone

    Hell no! They do this and my Blackberry I love so much is going to ebay and I will be picking up a windows 7 or Android device!!!!!!!