Rogers have been pretty active in the social media space with a wide variety of Twitter accounts and now an official blog. It reminds me of a lot of what RIM are doing with their official blogs and Twitter accounts. It’s still not clear what these huge organizations hope to gain from using these social media initiatives, other than a few satisfied customers here and there. The fact is that these companies have an incredible reach, millions of individuals, and yet their Twitter accounts are really only reaching in the thousands. It’s not that I think the blogs and Twitter accounts are a bad idea, I just don’t know if it’s really going to get the PR response they’re hoping for. In any case, these companies have a lot of money and can afford to test any social media initiative. Hopefully these initiatives mean something for customers in the long run, and don’t serve to provide duplicate information that can be found elsewhere.