In the latest BlackBerry Connection Newsletter, RIM mentioned that the official Twitter app and LinkedIn app are “almost here”. The newsletter doesn’t mention any specific release dates, but if they’re talking about it now, I’m hoping within a month is a reasonable definition of “soon”. Also of significance, is the fact that RIM is calling their official Twitter app a “business app”.
At first this struck me as odd but after thinking about the features built into the official Twitter app, it seems very much geared towards PR agencies. For example, the search function allows you to search for brands and filter the search based on “attitudes”. This feature would be particularly useful for a company looking to monitor a brand and the consumer perception of this brand while on the go. Monitoring popular topics and trends is another feature of particular interest to PR agencies, as it’s important to see if a campaign is currently trending. Hopefully these apps arrive soon.