Maximizer make a comprehensive CRM application for BlackBerry and they have recently launched Maximizer CRM 11. Maximizer Mobile gives the user real-time information in the field including customers’ history, leads, sales opportunities, dashboards, customer service cases, documents, and schedules. The latest update to Maximizer Mobile features a redesigned tabbed interface, tighter integration with native BlackBerry applications, and more features that enable deeper interaction with real-time customer data.
Specific updates include:
- Real-time access to content, documents and e-mail attachments housed in the central Maximizer CRM database?.
- GPS functionality with turn-by-turn maps and navigation, which enables mobilized workforces to optimize their time on the road and get new directions on-the-fly if schedules unexpectedly change?.
- Multimedia support for video, voice and images that can be easily saved to a current Maximizer CRM record.
- Mobile CRM multi-user support, which allows users to assign tasks, escalate cases, and assign opportunities to other colleagues without returning to the desktop application.