Smaato are a mobile advertising and ad optimization company and they’ve recently announced their March figures on mobile ad click-through rates (CTR). According to Smaato, Symbian leads in their global OS CTR index, followed by feature phones, Windows Mobile, Apple, Android, Palm and lastly BlackBerry.
It’s not necessarily a bad thing that BlackBerry users have a low CTR. It might have something to do with the way BlackBerry apps are serving these ads that aren’t appealing to users, or simply BlackBerry users don’t care for ads and don’t want to click.
I have personally never clicked on a mobile ad and purchased, although I’ve clicked on many ads to find out more about the product or service. Ads can be informative and easy to digest, as long as they don’t impeded the user experience to any significant degree.
I’m curious, have you ever clicked on a mobile ad, whether in an application or in browser?