The New App World Vendor Agreement Changes Mean Higher Prices

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UPDATE: I’ve been talking to more developers about this and lets just say that not everyone agrees with me. The message I’m getting is that while 30% seems like a lot, RIM’s margins with App World are going to be razor thin when they implement carrier billing. Carriers are going to want to take the majority of this 30%, if not all of it, and the lower revenue share may have been forced by the carriers themselves. While prices may go up in the short term to accommodate for this new revenue share agreement, prices may actually come down because more developers will see there is money to be made. More competition may ultimately drive prices down for everyone. Only time will tell.

As an update to the new App World agreement with vendors, that states RIM now take a 30% cut, putting them on par with Apple, and 10% less than Mobihand, I thought I would include the actual agreement itself.

It’s important to note that while this may have a negative impact on developers at first, rest assured they won’t be the ones to absorb this cost. In the end, it will be the user who will absorb this 10% loss in revenue. I’ve already spoken with several developers who have said they will be increasing their app’s price in App World to adjust for the loss. Considering App World has the most expensive applications compared to other smartphones, it’s a shame to know that these prices will continue to increase, rather than get cheaper.

Click through after the jump where we have the full App World agreement, complete with the new changes made and compared to the older document. In the below document, RED means that it was deleted from the agreement and BLUE means it was added.

BLACKBERRY APP WORLD™ VENDOR AGREEMENT

THIS BLACKBERRY APP WORLD VENDOR AGREEMENT (“AGREEMENT“) IS ENTERED INTO BY AND BETWEEN YOU INDIVIDUALLY, IF YOU ARE AGREEING TO IT IN YOUR OWN CAPACITY, OR IF YOU ARE AUTHORIZED TO ENTER INTO THIS AGREEMENT ON BEHALF OF YOUR COMPANY OR OTHER ORGANIZATION, BETWEEN THE ENTITY FOR WHOSE BENEFIT YOU ACT (IN EITHER CASE, “VENDOR“) AND RESEARCH IN MOTION LIMITED (“RIM“), (RIM AND VENDOR ARE COLLECTIVELY THE “PARTIES“ AND INDIVIDUALLY A “PARTY“). BY CLICKING ON THE APPROPRIATE BUTTON BELOW YOU ARE AGREEING TO BE BOUND BY THE TERMS OF THIS AGREEMENT. PLEASE NOTE THAT YOU MUST BE OVER THE AGE OF MAJORITY UNDER THE LAWS OF YOUR JURISDICTION TO ENTER INTO THIS AGREEMENT.

If Vendor has previously entered into the BlackBerry Application Storefront Developer Evaluation Agreement and/or the Developer Application Evaluation Agreement with RIM, this Agreement replaces and supersedes such agreements.
1. Definitions

1.1 “Administration Service Fee“ means the fee specified on the Vendor Portal from time to time which Vendor is required to pay to RIM in order to: (a) apply to become a BlackBerry App World vendor; and (b) submit for evaluation and testing the Applications it wishes to have made available through the BlackBerry App World.

1.2 “Application“ means a commercially released object code version (including without limitation any third party software contained therein) of a software application (or other downloadable content, identified in the Vendor Portal as types of products which may be made available through the BlackBerry App World): (a) of which Vendor is the owner, licensor and or distributor with all rights necessary to make the Application available through the BlackBerry App World; and (b) which is designed for operation and use on a RIM proprietary software platform operating on wireless handheld devices, and includes that Vendor submits, and includes both Free Applications and Paid Applications.

1.3 “Application Revenue“ means all revenue received by Vendor with respect to an Application distributed to an End User through the BlackBerry App World by RIM, and any updates and upgrades thereto whether distributed through the BlackBerry App World or otherwise, including without limitation revenue derived directly or indirectly, through the use of the Application by an End User, with respect to any content made available within or by an Application, subscription fees, transactions and microtransactions, but excluding: (a) taxes, refunds and chargebacks; (b) any fees paid by an End User to an MoR to obtain a copy of the Application through an MoR Kiosk; and (c) any advertising revenue derived from an Application.

1.4 “BlackBerry App World“ means the RIM owned and constructed storefront portal through which Applications, the My World repository, and certain related services, including My World, are made available to End Users.

1.5 “BlackBerry App World Branding Guidelines“ means the BlackBerry App World branding guidelines, as amended from time to time and made available on the Vendor Portal.

1.6 “BlackBerry App World Guidelines“ means the criteria used to evaluate Applications, as amended from time to time and made available on the Vendor Portal.

1.7 “Carrier Networks“ means a carrier’s wireless telecommunications networks in a specified country, which Vendor designates through the Vendor Portal as carrier networks on which wireless handhelds, to which Applications are downloaded, may be activated (and includes any telecommunications networks owned or operated by any other telecommunications carriers in other regions or countries with whom such telecommunications carrier has a roaming agreement).

1.8 “Dynamic License Key“ means a License Key generated based on a dynamic license key process and data supplied by RIM to Vendor.

1.9 “End User“ means any person, organization or entity which acquires or attempts to acquire an Application through the BlackBerry App World for their own personal use on a RIM proprietary software platform and not for the purposes of resale.

1.10 “End User Data“ means personally identifiable information about an End User, and information that can be used, together with other information or data, to personally identify an End User.

1.11 “Free Applications“ means an Application for which no fee is charged the End User for the distribution of the Application through the BlackBerry App World.

1.12 “Kiosk“ means a store or other business operated within the BlackBerry App World.

1.13 “License Key“ means a digital key required to enable the use of a Paid Application by an End User.

1.14 “MoR“ means any entity, other than RIM, that operates or otherwise controls a Kiosk, and in the case of Paid Applications made available through such Kiosk, acts as the merchant and/or seller of record for sales of such Paid Applications and may provide associated ecommerce functionality to support the sale of such Paid Applications.

1.15 “MoR Kiosk“ means a Kiosk operated or otherwise controlled by an MoR.

1.16 “My World“ has the meaning defined in Section 2.1.

1.17 “Paid Applications“ means Applications for which a fee is charged in relation to the distribution or sale of the Application through an MoR Kiosk on the BlackBerry App World.

1.18 “RIM Marks“ means the RIM product iconography (including without limitation smartphone imagery), the trademarks BlackBerry and BlackBerry App World, the Get It At BlackBerry App World logo and any other marks set out in the BlackBerry App World Branding Guidelines or otherwise provided to Vendor by or on behalf of RIM.

1.19 “Taxes“ means all taxes, levies, imposts, customs, duties, fees or similar charges of any nature, including sales or use tax, excise tax, stamp tax or duty, any withholding tax or value added tax, imposed by any jurisdiction or governmental authority, except solely for those based on RIM’s net income.

1.20 “Vendor Content“ means any information provided by Vendor to RIM, by means of the Vendor Portal or otherwise, including without limitation indirectly through an MoR.

1.21 “Vendor Marks“ means the trademarks, logos, icons, screenshots, Application name, Vendor name and any other marks as provided by Vendor to RIM by means of the Vendor Portal or otherwise.

1.22 “Vendor Portal“ means the portal provided by RIM through which Vendor applies for registration as a BlackBerry App World vendor and submits Applications it desires to have made available through the BlackBerry App World.

2. BlackBerry App World Requirements


2.1 Description of the BlackBerry App World

The BlackBerry App World is a RIM proprietary storefront comprised of various Kiosks established to serve as a channel for vendors to have applications and other downloadable content ( identified on the Vendor Portal from time to time as the type of products that may be made available through the BlackBerry App World) resold and/or distributed to End Users. RIM also offers the My World repository to End Users, at no charge, to enable them to reinstall Paid Applications purchased and Free Applications obtained through the BlackBerry App World on their wireless handheld devices in accordance with the My World rules, and requires Vendors to grant to RIM and End Users the rights necessary to facilitate this repository. RIM also enables End Users to provide feedback on Applications available through the BlackBerry App World, and Vendor acknowledges and agrees that RIM shall have no liability for such End User feedback or the manner in which such End User feedback is used and/or displayed.

2.2 Additional Agreements for Paid Applications

RIM does not act as the merchant and/or seller of record for Paid Applications, and if Vendor wishes to make Paid Applications available through the BlackBerry App World then: (a) these must be made available through an MoR Kiosk; and (b) Vendor will be required to enter into an agreement with one or more MoRs, including the MoR running that Kiosk. operating that Kiosk. For the avoidance of doubt, nothing in any such agreement shall amend, supersede or otherwise affect the provisions of this Agreement. The payment methods for Vendor in relation to Paid Applications will be determined by the MoR. As of March 2009, Vendor must have an account in good standing with PayPal Inc. in order to be paid the amounts it is due in relation to the resale or distribution of Paid Applications on MoR Kiosks.

2.3 Vendor Registration and Application Submission

If Vendor wishes to use the BlackBerry App World as a channel for an Application, Vendor must apply through the Vendor Portal for registration as a BlackBerry App World vendor. In order to register, Vendor must pay the Administration Service Fee as set forth in the Vendor Portal from time to time, and unless another payment method is expressly authorized by RIM either on the Vendor Portal or otherwise, Vendor must make this payment(s) through their account with PayPal Inc. RIM shall notify Vendor whether Vendor has been accepted by RIM as a BlackBerry App World vendor, as determined in RIM’s sole discretion. If Vendor’s registration is rejected, the Administration Service Fee will be refunded to Vendor by RIM. If RIM notifies Vendor of RIM’s acceptance of Vendor as a BlackBerry App World vendor then: (a) that notice shall constitute RIM’s acceptance of this Agreement, which shall thereupon become a binding agreement between RIM and Vendor; and (b) Vendor may then submit Applications through the Vendor Portal. Vendor shall submit only the latest production release version of Applications that comply with the BlackBerry App World Guidelines. Vendor must provide all information about each Application reasonably requested by RIM and any applicable MoRs through the Vendor Portal or otherwise, including without limitation any requested Vendor Content, Vendor’s suggested Application category and the hardware, software and system requirements for each Application. The categorization of an Application shall be in RIM’s sole discretion. RIM may from time to time request additional information and/or Vendor Content, and may require Vendor to supply this additional information and/or Vendor Content for Applications that have already been submitted by Vendor.

2.4 Application Evaluation and Acceptance

RIM willmay test, or have tested, and will evaluate Applications for their suitability as applications made available by RIM through the BlackBerry App World. RIM may also perform similar testing and evaluation services as a service provider for the MoRs. Such testing is for RIM’s and/or an MoR’s internal use only, and shall not be used as a representation by Vendor or any third party as to the performance or quality of an Application. RIM’s testing and evaluation of Applications shall include without limitation assessing whether Applications comply with the BlackBerry App World Guidelines, and RIM reserves the right to test and evaluate each update, upgrade and version of an Application. Upon receiving notification from RIM that its Application has been accepted, Vendor may initiate the publication of that Application on the applicable Kiosk on the BlackBerry App World at the time it wishes, by indicating its intention to do so on the Vendor Portal. Subject to the terms of this Agreement, RIM will make the Application available to End Users within a commercially reasonable period of time after such initiation by Vendor.

2.5 Application Availability

Vendor may suspend the availability of an Application at any time by indicating its decision to do so on the Vendor Portal, and RIM shall arrange for the removal of the Application from the BlackBerry App World within a commercially reasonable period of time from RIM’s receipt of notification from Vendor (as set out above) of its decision. However, Vendor acknowledges and agrees that RIM shall not have any obligation to remove a suspended Application from the My World repository of Applications for any End User and that nothing herein will affect an End UsersUser’s right to continue to use an Application it has rightfully acquired through the BlackBerry App World. RIM and/or an MoR may, at any time, in their sole discretion and for any reason whatsoever, including without limitation a breach of the BlackBerry App World Guidelines, excessive returns or chargebacks associated with an Application, a payment processor’s refusal to provide services in relation to an Application, Vendor’s failure to meet the support obligations set out in this Agreement, or a third party claim made in relation to an Application, with or without advance notice to Vendor, cease to make available any Applications through the BlackBerry App World or a specific Kiosk, at all, or in part, including only in specified jurisdictions, and nothing in this Agreement shall constitute RIM’s or any MoR’s commitment to make, or to continue to make available Vendor’s Applications. If RIM does not provide Vendor with notice of the removal prior to it taking place, RIM shall do so, by means of the Vendor Portal or otherwise, within a commercially reasonable period following the removal. Vendor further acknowledges and agrees that RIM reserves the right, but has no obligation, to remove an Application from an End User wireless handheld device, and the End User’s access to such Application through My World, if the End User’s payment for that Application has been refunded by or charged back to the applicable MoR, or if the End User has engaged in fraud.

3. Licenses

3.1 Application License

Vendor hereby grants to RIM a non-exclusive, worldwide royalty-free license to: (a) use, reproduce, have reproduced, make and have made Applications submitted to the Vendor Portal, for the purposes of evaluating and testing Applications on RIM’s own behalf or on behalf of MoRs, and to permit third parties to do so; and (b) use, reproduce, have reproduced, make, have made, import, distribute, sell and offer to sell (i.e. in the case of Free Applications to distribute, market and otherwise promote) through the BlackBerry App World Free Applications to End Users with wireless handhelds activated on Carrier Networks; (c) use, reproduce, have reproduced, make, have made, import, offer to sell and distribute Applications for the purposes of providing delivery, fulfillment and/or other services to MoRs that are making Applications available through their MoR Kiosk; and (d) use, reproduce, have reproduced, make, have made, import, and distribute Applications to the extent necessary to enable the My World digital repository (as defined from time to time) for Applications made available through the BlackBerry App World, and to permit third parties to perform the activities listed above on behalf of RIM. The rights (including the license rights) and obligations under this Agreement shall extend to RIM’s affiliates. RIM shall be liable for any breach of this Agreement by any of its affiliates.

3.2 License Key Generation

For Paid Applications Vendor shall be required to indicate to RIM through the Vendor Portal whether, and what type of, License Keys are required for an Application, and shall provide the appropriate mechanisms as described in the Vendor Portal to provide RIM the appropriate License Keys. In order to enable the generation of a Dynamic License Key RIM shall supply to Vendor data, which may include End User Data, which Vendor shall only use for the purpose of generating a Dynamic License Key. For each Paid Application, Vendor shall generate a License Key for each wireless handheld device on which an End User is authorized to use such Paid Application, including wireless handheld devices on which End Users are authorized to download and install Applications by means of the My World repository.

3.3 License Restrictions

Vendor acknowledges and agrees that Applications may be downloaded by End Users with wireless handhelds operating on Carrier Networks and that Carrier Networks includes not only the wireless networks selected by the Vendor, but also on the wireless networks operated by the roaming partners of these carriers. If Vendor does not have the rights necessary to distribute an Application (and any portion thereof) either globally, or at least to End Users with wireless handhelds activated on both the selected and roaming wireless networks, and to permit others to do so, or Vendor is otherwise unable to control the jurisdictions in which End Users may download and/or use that Application, then Vendor must not make, or seek to make, that Application available through the BlackBerry App World.

3.4 Application EULA

Vendor shall include the end user license agreement (“Application EULA”) under which Vendor wishes to license its Applications within such Applications for the particular jurisdictions in which the Application is to be made available. The Application EULA shall at a minimum include provisions excluding RIM, and any MoR making the Application available through its Kiosk, from any liability whatsoever in relation to Applications made available through the BlackBerry App World (not necessarily by name, but at least by role, e.g. channel partners and associated service providers) including without limitation in relation to the sale, distribution or use thereof, or the performance or non-performance of Application, and shall make RIM and any such MoR third party beneficiaries to the Application EULA in respect of these provisions. The Vendor must also provide End Users with at minimum notice of any limitations on the countries and/or Carrier Networks in or on which in which the Application may be installed and/or used.

Vendor acknowledges and agrees that neither RIM nor any MoR is under any obligation to enforce in any manner the provisions of the Application EULA, neither RIM nor any MoR shall be responsible for any breach of the Application EULA or any other agreement between Vendor and an End User. Any provision of the Application EULA inconsistent with the provisions of this Agreement shall not have any force or effect in respect of Applications made available to End Users through the BlackBerry App World.

Vendor hereby acknowledges and agrees that notwithstanding any terms or conditions in the Application EULA: (a) RIM and/or MoRs may make it a condition of their agreements with End Users, that an Application made available through the BlackBerry App World, be downloaded, installed and used only on a RIM proprietary handheld software platform operating on a wireless handheld device; and (b) that End Users may reinstall copies of Applications on to their wireless handheld devices from their My World repository in accordance with the then current rules, features and functionality of the My World repository.

3.5 Vendor Marks License

Vendor hereby grants to RIM a non-exclusive, royalty-free license during the Term to use, reproduce and display the Vendor Marks and Vendor Content for the purposes of: (a) operating the BlackBerry App World, including without limitation providing delivery, fulfillment and/or other services as fulfillment agent of any applicable MoR; (b) RIM’s marketing and promotion of the BlackBerry App World and Applications, including without limitation promotional offers, gift cards and the like; and (c) RIM’s distribution, directly and indirectly through third parties, of marketing and promotional materials displaying Vendor Marks and/or Vendor Content. RIM’s uses of the Vendor Marks as set out in subparagraphs (b) and (c) in this Section must be approved by Vendor in writing in advance of each use that is materially different from RIM’s use of the Vendor Marks for the purposes of operating the BlackBerry App World, including without limitation providing delivery, fulfilment and/or other services as fulfillment agent of any applicable MoR. Any such required Vendor consent shall not be unreasonably withheld or delayed and such consent shall be deemed given if Vendor does not provide notice to RIM of approval or non-approval within five (5) business days of Vendor’s receipt of RIM’s written request. RIM agrees that all of RIM’s uses of the Vendor Marks shall inure to the benefit of Vendor. Without limiting the foregoing, RIM will not: (i) modify the Vendor Marks, except as expressly approved in writing by Vendor in advance; (ii) combine the Vendor Marks with any other marks or create any composite marks; or (iii) do anything that would compromise Vendor’s rights in and to the Vendor Marks.

3.6 RIM Marks License

RIM hereby grants to Vendor a non-exclusive, non-transferable, royalty-free license within the regions and countries in which RIM has commercially launched the BlackBerry App World and during the Term to use, reproduce and display the RIM Marks solely in accordance with the BlackBerry App World Branding Guidelines and solely for the purposes of Vendor’s marketing and promotion of the BlackBerry App World and Applications for use on a RIM proprietary software platform, including without limitation promotional offers, gift cards and the like. Vendor’s uses of the RIM Marks must be approved by RIM in writing in advance of each use that is materially different from a previously approved use. Vendor agrees that all of Vendor’s uses of the RIM Marks shall inure to the benefit of RIM. At RIM’s request, Vendor shall supply RIM with specimens displaying Vendor’s uses and/or intended uses of the RIM Marks. Without limiting the foregoing, Vendor will not: (i) modify the RIM Marks, except as expressly approved in writing by RIM in advance; (ii) combine the RIM Marks with any other marks or create any composite marks; or (iii) do anything that would compromise RIM’s rights in and to the RIM Marks.

3.7 Web Linking License

RIM hereby grants to Vendor a non-exclusive, non-transferable, royalty-free license during the Term to establish within Vendor’s website a hypertext link to the URL for the BlackBerry App World. Such hypertext link shall be either a text link or a logo link solely in accordance with the BlackBerry App World Branding Guidelines. Vendor shall regularly maintain its website such that its content remains current, accessible and in good taste.

4. Intellectual Property

4.1 Intellectual Property Rights

Vendor does not acquire any right, title or interest in or to any RIM intellectual property. Other than as expressly set forth herein, RIM does not acquire any right, title or interest in or to any Vendor intellectual property.

4.2 Feedback

RIM wishes to ensure the BlackBerry App World is a premier channel for vendors. In order to enable RIM to do so Vendor hereby grants to RIM (with respect to any Vendor Content that identifies any ideas, suggestions, changes, concepts, comments and other feedback relating to the Vendor Portal, BlackBerry App World and related products, processes and programs (collectively “Feedback”)) a non-exclusive, worldwide, royalty-free, sub-licensable and non-revocable license to develop, make, have made, reproduce, have reproduced, import, modify, make derivative works of, sell, and offer to sell Feedback as part of RIM’s technology, products or services. Vendor shall not knowingly provide RIM with any Vendor ContentFeedback that is subject to third party intellectual property rights or that includes or reveals any confidential information of Vendor or of any third party.

4.3 No Reverse Engineering

Except to the extent that this prohibition is precluded by law, RIM may not modify any Application without the Vendor’s express written permission, and may not reverse engineer, disassemble or decompile any Application.

4.4 Independent Development

Notwithstanding any other provision of this Agreement, Vendor acknowledges and agrees that RIM is also a software developer and licensee of applications that operate on RIM proprietary software platforms, and that RIM may currently or in the future develop, use, market, promote, distribute and/or license products and/or services that are similar to and/or competitive with any Applications, and that no provision of this Agreement prohibits RIM from doing so.

5. Application Revenue Fee

5.1 Application Revenue Fee

Vendor shall pay to RIM twentythirty percent (2030%) of Application Revenue (which as defined in this Agreement excludes any fees paid by an End User to an MoR to obtain a copy of an Application through an MoR Kiosk) (“Application Revenue Fee“) on a calendar quarterly basis in arrears, payable within thirty (30) days of the end of each calendar quarter. Vendor shall provide to RIM a monthly report outlining calculation of the Application Revenue Fee for the applicable month in accordance with United States generally accepted accounting principles. Vendor shall pay the Application Revenue Fee in United States dollars by electronic funds transfer as directed by RIM to Vendor in writing.

5.2 Audit

During the Term of this Agreement Vendor agrees to keep records, in accordance with United States generally accepted accounting principles, relating to the calculation of the Application Revenue ShareFee. To verify such calculations RIM may, during the Term and no more than one (1) time per calendar year, at its sole cost and expense, request such records and Vendor shall provide such records to RIM. If any such audit demonstrates that Vendor has underpaid the Application Revenue ShareFee by at least five percent (5%) and at least two-thousand and five-hundred dollars ($2,500) in a given quarter, Vendor shall immediately pay to RIM the reasonable costs of such audit (but not to exceed ten thousand dollars ($10,000)) and the amount of such underpayment, and RIM shall be entitled to perform such audit two (2) times per calendar year. Further, RIM may appoint a third party, selected at RIM’s sole discretion, to perform such audit.

5.3 Taxes

Vendor shall be responsible for and shall pay all Taxes due under or in relation to this Agreement. All amounts payable by Vendor to RIM under or in relation to this Agreement are exclusive of any Taxes that may be assessed by any jurisdiction or governmental authority, whether based on gross revenue, the delivery, possession, use or commercial distribution of Applications or any service, or otherwise. If Vendor is required to withhold any Taxes from payments owing to RIM under this Agreement: (a) the amount of the payment due will be automatically increased to totally offset such Taxes, so that the amount actually remitted to RIM, net of all Taxes required to be withheld, equals the amounts invoiced or otherwise due; and (b) Vendor shall notify RIM within thirty (30) days in the event such payments have been assessed and/or paid. Vendor agrees to indemnify and hold harmless RIM from and against any liability (either directly or by way of deduction, withholding or otherwise) for any present or future taxes.

6. Reporting

RIM will, from time to time, provide Vendor with aggregated data on downloads of Applications made available through the BlackBerry App World. Notwithstanding the obligations set out in Section 9, Vendor acknowledges and agrees that RIM can obtain and publicly disclose aggregate data relating to the distribution of Applications through the BlackBerry App World.

7. Support

Vendor is solely responsible for, and agrees to provide, reasonable technical and product support to End Users with respect to the product features, installation and use of Applications made available through BlackBerry App World, which shall include at minimum a warranty for each Application consistent with the laws in the jurisdiction of the End User. RIM shall provide End Users with support in downloading Applications made available through the BlackBerry App World, but shall not be responsible for any support obligations with respect to these Applications. Vendors will provide all reasonable support to RIM to allow RIM to provide this support, including notification of any Application issues which may result in the failure of a download or any changes to compatibility requirements. Vendor must provide RIM and End Users, by means of the Vendor Portal or otherwise, with a support contact email address and may also provide a support URL, to enable End Users to obtain support for Applications. Vendors must provide RIM with at least thirty (30) days notice of any change to the Vendor’s support contact information. RIM may provide Vendor support contact information directly to End Users and/or service providers and may publish this information within the BlackBerry App World, and through RIM training and support tools including self service web forums.

Vendor acknowledges and agrees that for Paid Applications the applicable MoR is responsible for and shall have sole discretion in setting and applying the returns policy for Paid Applications made available through that MoR’s Kiosk.

8. Privacy

8.1 Consent to Collection of Information

By Vendor submitting personal information relating to Vendor and/or its employees and/or independent contractors (which may or may not, depending on applicable law, include, without limitation, a name, address, email address, authorized payment method account details, verification of identification as specified by RIM, and/or telephone number), to RIM, its affiliates, agents and/or independent contractors, and/or any applicable MoRs, Vendor consents to the collection, use, processing, transmission, and/or disclosure of such information by RIM, its affiliates, agents and/or independent contractors, and/or any applicable MoRs, and Vendor represents, warrants and covenants to RIM that it has obtained all consents necessary under applicable law from individuals to disclose their personal information to RIM, its affiliates, agents and/or independent contractors, and/or any applicable MoRs and for RIM, its affiliates, agents and/or independent contractors, and/or any applicable MoRs, to collect, use, process, transmit, and/or disclose such personal information, for: (a) the internal use of RIM and its affiliates, including, without limitation: (i) understanding and meeting Vendor’s needs and preferences,; and (ii) managing and developing RIM’s business and operations; (b) any purpose related to the provision and/or Vendor’s use of the BlackBerry App World, Vendor Portal and/or related processes, programs, products and/or services; (c) any purposes permitted or required by any applicable law; and/or (d) any of the other purposes which are set out in RIM’s then current privacy policy, which may be viewed at http://www.blackberry.com/legal/privacy.shtml. The collection, use, processing, transmission, and/or disclosure of the personal information described above for the purposes noted above are in strict accordance with RIM’s privacy policy and applicable privacy laws. RIM reserves the right to modify its privacy policy from time-to-time in its sole discretion and Vendor agrees to regularly review RIM’s privacy policy for any updated information. Vendor agrees to inform all individuals whose personal information Vendor provides to RIM that they may have rights to access and correct their personal information under applicable laws and regulations.

8.2 Privacy and Data Protection

To the extent RIM, its affiliates, agents and/or independent contractors, and/or any applicable MoR, provide Vendor with any End User Data or personal information, Vendor shall only use such End User Data or personal information in accordance with the purpose for which it was provided to Vendor under this Agreement, including without limitation to enable Dynamic License Key generation. With respect to any End User Data made accessible to Vendor by RIM, its affiliates, agents and/or independent contractors, and/or any applicable MoR, Vendor agrees to: (a) comply with all applicable privacy legislation and, without limiting the generality of the foregoing, handle such End User Data in full compliance with Vendor’s privacy policy; (b) use best efforts to ensure the confidentiality of such End User Data via encryption or similar means; and (c) not use such End User Data to offer any of Vendor products or services to such End Users or any other party in violation of the CAN-SPAM Act of 2003 (Controlling the Assault of Non-Solicited Pornography and Marketing Act) or other applicable laws, rules or regulations. If Vendor provides End User Data to RIM, its affiliates, agents and/or independent contractors, and/or any applicable MoR, Vendor represents and warrants that Vendor will have obtained any necessary consent from the End User to disclose the End User Data to RIM, its affiliates, agents and/or independent contractors, and/or any applicable MoR. Nothing in this Agreement shall restrict Vendor from using for Vendor’s lawful business purposes (in compliance with Vendor’s privacy policy) any data provided to Vendor directly by an End User in connection with that End User’s registration or use of an Application, provided that in all events that Vendor complies with all applicable privacy legislation.

9. Confidentiality

Except for Application Revenue information there is no need for Vendor to provide to RIM any confidential information under this Agreement, and accordingly Vendor acknowledges and agrees that except as expressly set out in this Section 9, despite any confidentiality agreements between Vendor and RIM, RIM has no confidentiality obligations with respect to any information provided by Vendor to RIM under or in relation to this Agreement or the BlackBerry App World. Subject to RIM’s obligations as expressly set out in this Agreement, including those in Section 4.3, RIM shall have no confidentiality obligations with respect to the object code form of an Application or any Vendor Content. Other than as part of aggregated data or as required to enforce its rights under this Agreement, or as required by law, RIM will not disclose Application Revenue information to any third party other than Vendor, RIM’s affiliates and their respective professional advisors.

10. Vendor Representations, Warranties and Covenants

Vendor hereby represents, warrants and covenants to RIM that: (a) the Vendor Content, including without limitation any information contained in any user documentation or marketing materials, is true, accurate, current and complete; (b) Vendor has the right and authority to enter into this Agreement and to grant to RIM the rights contemplated by this Agreement, and that doing so will not breach the terms of any other agreement to which Vendor is a party, or of which Vendor is otherwise aware; (c) Vendor is over the age of majority in his or her jurisdiction, as applicable; (d) all Applications that Vendor submits to RIM shall be submitted only in COD file format; (e) each Application is subject todeveloped and distributed under an agreement : (i) between RIM and the Vendor, or between RIM and the licensor of the Application, as applicable, that provides for the use of RIM’s BlackBerry Java Development Environment (JDE), BlackBerry JDE Component Package, BlackBerry Web Component Package and/or RIM’s JDE Plug-in for Eclipse (a “BlackBerry JDK Agreement”), that BlackBerry JDKJava SDK (formerly BlackBerry Java Development Environment (JDE) Component Package), BlackBerry Java Plug-in (formerly BlackBerry Java Development Environment (JDE) Plug-in for Eclipse), BlackBerry Web Plug-ins (formerly BlackBerry Plug-in for Microsoft Visual Studio and BlackBerry Web Development Plug-in for Eclipse), BlackBerry Widget Packager, BlackBerry Widget SDK, and/or BlackBerry Theme Studio ; and (ii) if applicable, in the case of themes, between Plazmic Inc. (Plazmic) and the Vendor, or between Plazmic and the licensor of the themes, as applicable, for the use of Plazmic’s Content Developer’s Kit (CDK); (in either case an “SDK Agreement”), that SDK Agreement remains in effect, and Vendor has not breached, and is not aware that the licensor of the Application, as applicable, has breached, any provision of that BlackBerry JDKSDK Agreement; (f) all Applications are designed for installation by end users without further substantial support fromby the Vendor; (g) all Applications are commercially available; (h) if any cryptographic functionality is contained in any Applicationsgenerally available to the public by being sold, without restriction, from stock at retail selling points by electronic transactions; (h) if applicable, such cryptographic functionality cannot be easily changed by the end user (for clarification, if any Application contains code signing or code obfuscation to prevent the cryptographic functionality from being changed, the cryptographic functionality shall not be considered to be easily changeable by the end user); (i) all Applications are designed for general end user usage and are not designed, developed, customized or modified for specific customers such as military or government end users; (j) Applications shall not be capable of use in the development, production, handling, maintenance, storage, detection, identification or dissemination of chemical, biological or nuclear weapons or their missile delivery systems, or of materials or equipment that could be used in such weapons or their missile delivery systems; and (k) Applications shall not contain, or be derived in any manner (in whole or in part), from any software, including without limitation open source software, that requires the disclosure or distribution of the source code of the Applications, or any portion thereof, by RIM, its agents or independent contractors, including without limitation by means of the BlackBerry App World, or that requires that any third party proprietary software contained within an Application be: (i) disclosed or distributed in source code form; (ii) licensed for the purpose of making modifications or derivative works; (iii) reproduced and/or redistributed at no or minimal charge; (iv) permitted to be reverse engineered; or (v) otherwise distributed on terms that impede the ability to distribute and license such third party software as the licensor of such third party software sees fit; (l) each Application, including all content within eachand/or made available directly or indirectly by means of that Application, is not libelous, does not slander any person or individual, does not contain obscene or pornographic material, is not illegal to use and does not otherwise violate the BlackBerry App World Guidelines in effect at the time of submitting each Application, as applicable, through the Vendor Portal; (m) Vendor has identified to RIM all restrictions, including without limitation restrictions related to the Carrier Networks in or on which Applications may be distributed and/or used; (n) to the best of Vendor’s knowledge the Vendor Content, Vendor Marks and Applications do not infringe the rights, including without limitation the intellectual property rights, of any third parties; (o) Vendor shall comply with all applicable consumer and marketing laws and regulations; (p) Vendor shall supply to End Users warranties for Applications and associated services in accordance with all applicable laws and regulations; (q) Vendor shall not submit any Applications through the Vendor Portal in respect of which RIM and/or its service providers would be required to obtain any government related export, import, use, supply and/or transfer permits; (r) all cryptographic functionality in any Application is limited to authentication, digital signature and/or copyright protection; (s) Vendor has complied with all applicable laws and regulations (including obtaining all necessary classifications, permits, licenses, authorisationsauthorizations, approvals, and declarations (including all necessary export permits)) in relation to the distribution of the Applications to and by RIM and/or a third party RIM designates; and (us) the Applications are provided to RIM in object code format only; (t) Vendor is the owner or distributor of the Applications and has all rights necessary to

11. Warranty Exclusions

RIM IS PROVIDING ACCESS TO THE BLACKBERRY APP WORLD, THE VENDOR PORTAL AND ASSOCIATED PROGRAMS, PROCESSES, PRODUCTS, SERVICES AND RIM MARKS ON AN “AS IS” AND “AS AVAILABLE” BASIS. RIM MAKES NO REPRESENTATIONS OR WARRANTIES, AND THERE ARE NO CONDITIONS, ENDORSEMENTS, GUARANTEES, REPRESENTATIONS OR WARRANTIES OF ANY KIND EITHER EXPRESS OR IMPLIED, (INCLUDING WITHOUT LIMITATION ANY EXPRESS OR IMPLIED WARRANTIES OR CONDITIONS OF QUALITY, PERFORMANCE, RESULTS, FITNESS FOR A PARTICULAR PURPOSE, MERCHANTABILITY, MERCHANTABLE QUALITY, DURABILITY, TITLE, NON-INFRINGEMENT OR ARISING BY STATUTE OR OTHERWISE IN LAW OR FROM A COURSE OF DEALING OR USAGE OF THE TRADE) ARISING OUT OF OR RELATED TO THIS AGREEMENT OR ARISING OUT OF OR RELATED TO THE BLACKBERRY APP WORLD, THE VENDOR PORTAL OR ANY ASSOCIATED PROGRAMS, PROCESSES, PRODUCTS OR SERVICES OR THEIR PERFORMANCE OR THEIR FAILURE TO PERFORM.

12. Indemnification

Vendor shall indemnify, hold harmless, and if requested by RIM defend, and hold harmless RIM, RIM’s affiliates, agents, successors and assigns and their respective directors, officers, employees and independent contractors (each a “RIM Indemnified Party“) from any third party claims, costs, damages, losses, settlement fees, and expenses (including without limitation attorney fees and disbursements) incurred directly or indirectly by a RIM Indemnified Party as a result of Vendor’s breach of this Agreement and/or as a result of any third party claim, suit, judgment, settlement, or cause of action: (a) alleging the infringement, violation or misappropriation of any intellectual property right, including a patent, design, industrial design, copyright, trade secret or trademark or other proprietary right, by any Applications, Vendor Marks or Vendor Content or the use or distribution thereof, or the combination of any Applications with any other hardware, software, system, or service; (b) alleging libel, slander, or defamation related to any Applications or the use or distribution thereof; (c) alleging any injury, death or property or other damage arising from or related to the performance or non-performance of any Applications or the use or distribution thereof; (d) based on any representations or misrepresentations made by Vendor, including without limitation representations or misrepresentations made by Vendor relating to any Applications; or (e) otherwise related to or arising from any Applications or the use or distribution thereof. In the event of becoming aware of any such claim Vendora Party shall: (i) immediately notify RIMthe other Party promptly of such claim; (ii) provide to RIMthe other Party all information and assistance reasonably requested by RIM in relation to such claim, at Vendor’s expense; and, (iii) not admit any liability or agree to any settlements by or on behalf of RIMthe other Party with respect to such claims without the prior written consent of RIMthe other Party, which consent shall not be unreasonably withheld, conditioned or delayed. If RIM has requested Vendor to defend a claim, and RIM, at any time, has a reasonable basis to believe that Vendor cannot or may not be able to fulfill Vendor’s obligations under this Section 12, then, without limiting Vendor’s obligations under this Section 12, RIM shall be entitled to provide notice to Vendor that it has decided to become the defending Party, and thereafter to assume control of the defense and/or settlement of any such claim. If a RIM Indemnified Party is required to indemnify an MoRany third party (including without limitation, an MoR or airtime service provider) in respect of a claim made against that third party in relation to any of Vendor’s Applications, itany claim covered by that indemnity shall be deemed to be a third party claim covered by this indemnity. Once RIM notifies Vendor that it will be seeking an indemnity, unless otherwise expressly agreed in writing, all communications (including the notice) will be deemed confidential information of RIM, which may not be disclosed by Vendor to any third party, other than Vendor’s legal advisors, without the prior express written permission of RIM, and in addition, all communications in respect of any such claim shall be subject to common interest privilege.

13. Exclusion of Liability

EXCEPT WITH RESPECT TO RIM’S BREACH OF SECTION 4.3 OR SECTION 9, IN NO EVENT SHALL RIM BE LIABLE FOR ANY DAMAGES WHATSOEVER DIRECTLY OR INDIRECTLY ARISING OUT OF OR RELATED TO THIS AGREEMENT, THE BLACKBERRY APP WORLD, THE VENDOR PORTAL OR IN CONNECTION WITH THE TRANSACTIONS CONTEMPLATED BY THIS AGREEMENT (INCLUDING WITHOUT LIMITATION ANY DAMAGES INCURRED BY VENDOR AS A RESULT OF DEVELOPING OR LICENSING APPLICATIONS, VENDOR’S USE OF THE VENDOR PORTAL OR BLACKBERRY APP WORLD, THE REJECTION, REMOVAL OR UNAVAILABILITY OF AN APPLICATION OR IF RIM’S DISCONTINUES THE BLACKBERRY APP WORLD), WHETHER OR NOT SUCH DAMAGES COULD REASONABLY BE FORESEEN OR THEIR LIKELIHOOD HAS BEEN DISCLOSED TO RIM. IN NO EVENT SHALL RIM HAVE ANY LIABILITY WHATSOEVER WITH RESPECT TO PAYMENTS DUE TO VENDOR BY AN MOR.

14. Limitation of Liability

EXCEPT WITH RESPECT TO RIM’S BREACH OF SECTION 4.3 OR SECTION 9, IN NO EVENT SHALL RIM BE LIABLE FOR ANY DAMAGES THAT EXCEED, IN THE AGGREGATE, FOR ALL CLAIMS ARISING FROM OR RELATED TO THIS AGREEMENT, THE BLACKBERRY APP WORLD OR THE VENDOR PORTAL, THE SUM OF TWO HUNDRED AND FIFTY UNITED STATES DOLLARS ($250.00).

15. Application

The limitations, exclusions and disclaimers set out in this Agreement shall apply: (a) whether an action, claim or demand arises from a breach of warranty or condition, breach of contract, tort (including negligence), strict liability or any other kind of civil or statutory liability connected with or arising out of this Agreement; and (b) to RIM and its affiliates as well as RIM’s and such affiliate’s directors, officers, employees, and independent contractors.

IN NO EVENT WILL RIM’S OR ITS AFFILIATES’ OFFICERS, DIRECTORS OR EMPLOYEES HAVE ANY PERSONAL LIABILITY UNDER OR IN RELATION TO THIS AGREEMENT. IN NO EVENT SHALL RIM’S SUPPLIERS OR SERVICE PROVIDERS, THE MORS OR AIRTIME SERVICE PROVIDERS (WHICH FOR CLARITY INCLUDES TELECOMMUNICATIONS CARRIERS) HAVE ANY LIABILITY WHATSOVERWHATSOEVER ARISING FROM OR RELATING TO THIS AGREEMENT. FURTHER, THE EXCLUSIONS AND LIMITATIONS OF LIABILITY IN THIS AGREEMENT SHALL APPLY TO RIM’S AFFILIATES. THE PERSONS MENTIONED IN THIS PROVISION SHALL BE DEEMED TO BE THIRD PARTY BENEFICIARIES OF THIS AGREEMENT SOLELY FOR THE PURPOSES OF OBTAINING THE BENEFIT OF THIS PROVISION.

16. Exceptions

SOME JURISDICTIONS DO NOT ALLOW LIMITATIONS OR EXCLUSIONS OF CERTAIN TYPES OF DAMAGES AND/OR WARRANTIES AND CONDITIONS. THE LIMITATIONS, EXCLUSIONS AND DISCLAIMERS SET FORTH IN THIS AGREEMENT SHALL NOT APPLY IF AND ONLY IF AND TO THE EXTENT THAT THE LAWS OF A COMPETENT JURISDICTION REQUIRE LIABILITIES BEYOND AND DESPITE THESE LIMITATIONS, EXCLUSIONS AND DISCLAIMERS.

17. Termination

17.1 Term

This Agreement shall become effective as provided herein and shall continue in full force and effect until the termination of this Agreement in accordance with the provisions herein (“Term“).

17.2 Termination

Vendor may terminate this Agreement for convenience at any time upon delivering to RIM at least thirty (30) days notice of its decision to do so. RIM may terminate this Agreement for convenience by providing to Vendor at least ninety (90) days written notice of its decision to do so. If Vendor is in breach of this Agreement, RIM may terminate this Agreement by delivering notice of its decision to do so, if Vendor has not cured the breach (or the breach is not capable of being cured) within thirty (30) days of RIM delivering notice to Vendor of its breach. In addition, RIM may terminate this Agreement immediately: (a) if Vendor, or if Vendor has licensed the distribution rights for the Applications, the Licensorlicensor(s) for those Applications, no longer has a software development agreementan SDK Agreement with RIM or Plazmic, as applicable, in good standing, that provides for the use of RIM’s BlackBerry Java Development Environment (JDE) , BlackBerry JDE Component Package, BlackBerry Web Component Package and/or RIM’s JDE Plug-in for Eclipse to develop applications; (b) if RIM is prevented by law or regulation from operating the BlackBerry App World and/or the Vendor Portal or any component thereof or in RIM’s opinion RIM is or may become subject to liability as a result of operating BlackBerry App World, the Vendor Portal, using Vendor Marks or Vendor Content, or this Agreement being in place; or (c) with respect to any Paid Applications Vendor makes available through the BlackBerry App World, if for any reason and at any time, RIM does not have an agreement in place with an MoR to provide this channel. Where termination is effective immediately on the occurrence of an event, if RIM does not provide Vendor with notice of such termination prior to the effective date of such termination, RIM shall do so, by means of the Vendor Portal or otherwise, within a commercially reasonable period following the effective date of such termination.

17.3 Effect of Termination

In the event of any termination of this Agreement: (a) RIM and all applicable third parties may continue to exercise the rights granted herein with respect to Applications for a period not to exceed thirty (30) days from any termination of this Agreement; (b) notwithstanding the foregoing, RIM and all applicable third parties may continue to exercise the rights granted herein with respect to Applications for the purposes of the My World component of the BlackBerry App World; (c) RIM and all applicable third parties may continue to exercise the rights granted herein with respect to Vendor Marks for a period not to exceed ninety (90) days from any termination of this Agreement; and (d) RIM shall not be responsible for removing from the BlackBerry App World or Vendor Portal any Vendor Marks or Vendor Content Vendor has submitted to RIM, by means of the Vendor Portal or otherwise; and (e) subject to the foregoing, Vendor shall immediately remove from the BlackBerry App World, by means of the Vendor Portal, all Applications, Vendor Marks and Vendor Content Vendor has submitted by means of the Vendor Portal. Vendor’s rights granted under this Agreement, including without limitation with respect to RIM Marks, shall immediately terminate on any termination of this Agreement.

17.4 Survival

The terms, conditions and warranties contained in this Agreement that by their sense and context are intended to survive the performance hereof shall so survive the completion of performance or termination of this Agreement. Without limiting the generality of the foregoing, the provisions of Sections 1, 2.1, 2.4, 2.5, 3.1, 3.2, 3.4, 3.5, 4, 5, 8, 10-16, 17.3, 18 and this Section 17.4 shall survive any termination of this Agreement.

18. General

18.1 Amendments

As this Agreement has no specified term, RIM reserves the right to make changes to the provisions of this Agreement from time to time. In the event of any such revisions that are material in nature, RIM will provide Vendor with written notice to the most recent address or email address provided by Vendor to RIM by means of the Vendor Portal, and RIM may provide notice of other revisions by posting the revised version of the Agreement on the Vendor Portal. Changes to this Agreement to reflect business practices or legal requirements , or changes in legal requirements, shall become effective as of the date RIM provides notice of such changes to Vendor. All other changes to this Agreement shall become effective ninety (90) days after the date RIM provides notice of such changes to Vendor.

18.2 Assignment

This Agreement may not be assigned by Vendor without RIM’s express prior written authorization, and any such assignment without RIM’s express prior written authorization shall be null and void and of no effect. Subject to the foregoing, this Agreement shall inure to the benefit of and be binding upon the Parties and their successors and assigns. RIM may, without notice to Vendor, assign this Agreement. Further, RIM may perform all obligations, if any, to be performed by RIM under this Agreement directly or may have some or all obligations performed by its affiliates, agents and/or independent contractors.

18.3 Entire Agreement

This Agreement constitutes the entire agreement of the Parties with respect to the subject matter of this Agreement and cancels and supersedes any prior discussions, correspondence, understandings, agreements, or communication of any nature relating to the subject matter of this Agreement. Subject to Section 18.1, all changes to this Agreement must be made in writing and must be signed by both Parties.

18.4 Governing Law

This Agreement is governed by and construed under the laws of the State of New York, excluding any body of law governing conflicts of law. Vendor irrevocably waives any objection on the grounds of venue, forum non-conveniens or any similar grounds and irrevocably consents to service of process by mail or in any other manner permitted by applicable law and irrevocably consents and attorns to the non-exclusive jurisdiction of the courts located in the State of New York for any claims arising from or related to this Agreement. The Parties hereby waive all rights to a trial by jury in any matter arising out of or relating to this Agreement. No dispute between the Parties, or involving any person but Vendor, may be joined or combined together, without the prior written consent of RIM.

18.5 Notice

If RIM wishes to deliver notice to You, except as expressly set out in this Agreement, it must do so in writing by using of any of the addresses (postal or email) You provide through the Vendor Portal, and must deliver the notice by courier or email to Vendor. Notice shall be effective and deemed delivered upon receipt provided that if any such notice fails to reach Vendor because the information provided on the Vendor Portal is not accurate or up to date, notice shall be deemed sufficiently delivered on the date it was shippedsent. If You wish to give RIM notice of any kind, You must do so in writing and deliver it by courier which provides a written proof of delivery to RIM, addressed to RIM’s legal department at 295 Phillip Street, Waterloo, Ontario, N2L 3W8, and notice shall be effective upon RIM’s receipt of same.

18.6 Relationship

This Agreement does not create any agency or partnership relationship between the Parties.

18.7 Severability

If a court of competent jurisdiction declares any provision in this Agreement invalid or unenforceable, such invalidity or unenforceability shall have no effect on the remainder of the Agreement which shall remain in full force.

18.8 Waiver

Neither Party is to be deemed to have waived or forfeited any right under this Agreement, whether on the basis of failure, delay or any other legal or equitable doctrine, unless such waiver is made in writing signed by an authorized signatory of the party against whom the waiver is sought to be enforced. Waiver of any provision, or any breach of any provision, of this Agreement in one instance shall not constitute a waiver as to any other instance.

18.9 Export

Vendor agrees to provide to RIM through the Vendor Portal and other means, including but not limited to email, all requested export information applicable to any Application. The BlackBerry App World is designed only to accept Applications that meet, among others, the following criteria: (1) generally available to the public by being sold, without restriction, from stock at retail selling points by electronic transactions; (2) designed for installation by the End User without further substantial support by the Vendor; and if applicable (3) the cryptographic functionality cannot be easily changed by the End User. Any Applications containing encryption must be limited to those that utilize encryption for authentication, digital signature, and/or copyright protection. Vendor agrees not to submit Applications that do not meet the above criteria. Applications with incomplete or inaccurate export information will not be made available through the BlackBerry App World. Vendor is solely Regardless of terminology in applicable laws, rules and regulations specifying the party responsible for obtaining any government related export, import, use, supply and/or transfer permits (“Export Permits”) required for any Application, Vendor is solely responsible for obtaining and shall obtain all such Export Permits prior to submitting any such Applications through the Vendor Portal. Vendor shall make any Export Permit available to an MoR, RIM and/or its service providers upon request. In no event shall MoR, RIM and/or its service providers obtain or be required to obtain any Export Permit needed to receive or enable the download of any Application. Vendor agrees not to submit Applications which require a US government review prior to availability without also submitting at the same time a valid Commodity Classification Tracking System (CCATS) number. Vendor acknowledges and agrees that government regulations and laws may further restrict the availability of Applications regardless of the Carrier Networks and/or countries indicated by Vendor in the Vendor Portal, and that RIM is in no way required to make any Application available contrary to RIM’s interpretation of these regulations and laws.

BlackBerry App World™ Branding Guidelines

1. Terms of Your Trademark License

Your agreement with Research In Motion (RIM), provides a limited license to use specific marks in association with the BlackBerry App World™ storefront. Those marks, device imagery and other assets of RIM (“BlackBerry App World Marks”) are set out below. You may not use any other RIM trademarks except as provided in another agreement with RIM or the Public Guidelines found at www.blackberry.com/trademarks.

As a licensed user, you are required to comply with these BlackBerry App World Branding Guidelines. These Guidelines apply to all materials and communications by any media (“materials”) where BlackBerry App World Marks are used. You must ensure that all personnel responsible for producing such materials adhere to these Guidelines.

All materials using a BlackBerry App World Mark must be reviewed and approved prior to release by RIM Brand Communications. Ensure a minimum of five (5) business days for the review process to occur. Please submit all materials and direct any questions about use of the BlackBerry App World Marks to RIM Brand Communications (brand@rim.com).

These Guidelines will be updated from time to time and you must ensure that you comply with the most current version.

For a copy of the latest Guidelines email brand@rim.com, or visit the Vendor Portal.

2. BlackBerry App World Marks

Your agreement with RIM provides you with the right to use only certain trademark assets owned by RIM. They fall into three general categories:

• the word mark BlackBerry and other BlackBerry device word marks;

• The word mark “Get it at BlackBerry App World™”;

• the “Get it at BlackBerry App World™” logo;

• RIM approved imagery, such as device graphics.

You are prohibited from using any BlackBerry logo other than provided in these Guidelines.

2.1 Word Marks

You are permitted to use the word mark BlackBerry®. This mark should be used when making reference generally to BlackBerry smartphones. The mark should always be displayed as “BlackBerry® smartphone”. Please see proper markings and use for details.

To convey the message of your application’s compatibility with specific smartphones, you may use the following word marks, as appropriate. For example:

BlackBerry® Pearl™ smartphone

BlackBerry® Curve™ smartphone

BlackBerry® Bold™ smartphone

BlackBerry ® Storm™ smartphone

BlackBerry smartphone

Please see the full list of names at BlackBerry Product Names at www.blackberry.com/legal.

Your license also permits the use of the word mark “Get it at BlackBerry App World”.

2.2 BlackBerry Word Mark Rules

The following rules apply to the use of the word mark BlackBerry or any other mark.

i. You should always use the mark as an adjective and not as a noun or verb.

The application is compatible with the BlackBerry® Pearl™ smartphone. – Acceptable

The application is compatible with BlackBerry. – Unacceptable

I will respond to your email using my BlackBerry® smartphone. – Unacceptable

I will BlackBerry you. – Unacceptable

ii. The trademark should be followed by the appropriate generic term for the product

(i.e. smartphone) or service. Refer to the BlackBerry Naming System at www.blackberry.com/names for the appropriate generic term to use with the RIM Marks, including:

• BlackBerry smartphones

• BlackBerry products

• BlackBerry product components

• BlackBerry enabled device products

• BlackBerry accessories

iii. Do not use the BlackBerry word marks in plural or possessive form.

BlackBerry® smartphones – Acceptable

BlackBerrys – Unacceptable

BlackBerries – Unacceptable

BlackBerry’s – Unacceptable

iv. The BlackBerry word marks may not be included in any non-RIM trade name, business name, domain name, product or service name, logo, trade dress, design, slogan or other trademark. Your licensed use of the BlackBerry App World Marks does not permit your use of any word or words that are confusingly similar or identical to any BlackBerry App World mark.

www.wirelessaccessories.com/blackberry – Acceptable

www.blackberrywirelessaccessories.com – Unacceptable

Acme Instant Messenger for BlackBerry smartphones – Acceptable

AcmeBerry Instant Messenger – Unacceptable

Acme Messaging Inc. – Acceptable

Acme BlackBerry Messaging Inc. – Unacceptable

v. Use the proper symbol for the BlackBerry App World word marks. Always capitalize the product brand name and designate the trademark with the appropriate ™ or ® symbol as shown in these Guidelines.

BlackBerry® – Acceptable

BlackBerry™ – Unacceptable

BlackBerry® Pearl™ – Acceptable

BlackBerry Pearl® – Unacceptable

vi. Your company’s name, logo or trademark must appear on any materials where the BlackBerry App World Marks are used, and must be larger and more prominent than the BlackBerry App World Marks.

3. The “Get it at BlackBerry App World” Logo

The use of the “Get it at BlackBerry App World” logo is limited to licensed users and must meet the standards set out in your agreement with RIM and these Guidelines.

The proportion and arrangement have been specifically determined. The logo should never be typeset, recreated or altered, and should always appear in the correct proportion.

To maintain consistent use and ensure the integrity of the logo, use only approved electronic art files, available from RIM Brand Communications (brand@rim.com) or from the Vendor Portal.

3.1 Clear Space

Clear space equal to the height of the logo is required above, below, and on either side of the “Get it at BlackBerry App World” logo. These minimum spaces should be maintained as the logo is proportionally enlarged or reduced in size.

3.2 Logo Color Variations

Logos should only be used in the color variations supplied by RIM Brand Communications (brand@rim.com).

3.3 Logo Use

All BlackBerry materials must display the “Get it at BlackBerry App World” logo at a comparable size to

(approx. 75%), and frequency of, the vendor’s logo. However, if the word “BlackBerry” is prominently displayed in the main headline or on a BlackBerry smartphone image, the “Get it at BlackBerry App World” logo can appear at a minimum of 50% of the size of the vendor’s logo.

3.4 Logo Misuse

To ensure accurate, consistent reproduction of the “Get it at BlackBerry App World” logo, never alter, add to, or attempt to recreate it. Always use the approved digital artwork, available from RIM Brand Communications (brand@rim.com) or from the Vendor Portal.

4. Smartphone Imagery

Smartphone imagery must be displayed accurately and consistently. Any alteration of the BlackBerry smartphone image by deleting the logos or altering the appearance of the smartphone is prohibited.

Device screens may be incorporated into smartphone imagery provided they are accurate representations of existing applications, and do not misrepresent smartphone or application functionality.

These are examples of acceptable ways to show the BlackBerry smartphone.

-Show the whole product

-Show the product in colour and consider the angled options

-Use a drop shadow and/or reflection with the image

4.1 Smartphone Imagery Misuse

When using images of the BlackBerry smartphone, reproduction must be of the highest quality possible. Sample misuses are described below.

– Don’t distort the smartphone image

– Don’t alter, omit or cover the BlackBerry logo on the smartphone

5. Weblinking and Internet Activities

Your license with RIM permits use of our text or link logo to direct visitors to our BlackBerry App World storefront, subject to the following conditions:

1. The text link should be: “Get it at BlackBerry App World™”.

2. The hyperlink must point to the site www.blackberry.com/appworld. The link must be active at all times.

3. Use of our text or link logo can only appear on the page of your website that features the BlackBerry App World store.

4. You are not permitted to use any BlackBerry App World Mark as a meta tag or other search-enabling means to direct readers to your website.

5. You are not permitted to frame the contents of our website within yours.

6. The text or link logo cannot be of greater prominence than your brand or company name or logo.

6. No Endorsement, Sponsorship or Affiliation

Your license from RIM permits use of the BlackBerry App World Marks to communicate your application’s compatibility with RIM’s smartphones. You must not use BlackBerry App World Marks to create a false sense of endorsement, sponsorship or affiliation with RIM or its products and services. Your use of the BlackBerry App World Marks in any marketing and promotional materials, including internet use or any other instances, must comply with the following rules:

1. Your application is compatible the particular BlackBerry smartphone(s) featured.

2. The BlackBerry App World Mark is less prominent than the application or developer name.

3. A BlackBerry App World Mark must not be incorporated with your application name.

4. The BlackBerry word mark can only be used in a referentially as part of a sentence. Here are some examples:

My for use with BlackBerry® smartphones can provide the consumer

Other referential phrases include “for use with”, “works with”, “runs on”, “compatible with”.

5. Use of a BlackBerry App World Mark, alone or in a sentence, must not convey the message that RIM has endorsed or sponsored your application.

7. Use a Notice of Ownership and Disclaimer of Endorsement

In all materials, including any website, where BlackBerry App World Marks are used the following notice must be prominently displayed:

BlackBerry® and related marks and logos are owned by Research In Motion Limited and are registered and/or used in the U.S. and elsewhere. Used under license from Research In Motion Limited. (Name of application) is a product from (name of developer) and has not been authorized, sponsored, or otherwise approved by Research In Motion Limited.

18.10 Remedies

No remedy herein conferred upon RIM is intended to be, nor shall it be construed to be, exclusive of any other remedy provided herein or available at law or in equity, but all such remedies shall be cumulative.

  • http://blackberrycool.com/ Matt Cameron

    To me, App World isn't a killer app without carrier billing. Carrier billing will finally make it convenient enough for users to take a chance on a few apps. It's no secret that “just bill me” shopping yields far more sales than account-based shopping.

    Maybe the app-buying culture the iPhone enjoys will find it's way to the BlackBerry.

    I wonder what is going to happen to all the non-App World sales channels when the carriers sign on and push App World?

    I'm hoping there will still be some alternative markets to shop at rather than just one huge store. Hopefully, players like Mobihand will adopt a discount-based competition, making it a place where smart smartphone consumers go.

    This is a game-changer_

  • http://appworld.blackberry.com/webstore/vendor/1111 Eric at Ebscer

    The extra money will certainly be going to the carriers, as they will ask for more than paypal did.

    My guess is that most apps won't see any change in price. For most applications it is hard to increase the price only 10% or so, and regardless of the reason, it is hard to increase the price of the app without the user feeling cheated. In the end this means the developers getting paid less which is bad for everyone…

    Possible upsides to this as well. First the carriers may now actually include appWorld when selling the devices, due to the fact that they are getting a portion of the money. Secondly this hopefully means that paid application will become available in many more countries…

  • http://rbc-news.ru/ NataKZ

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  • http://rbc-news.ru/ Eremin

    ???? ????? ? ?????? ??????? ?? ????? ???????: ?????????? ??????… ????? ??????? ???… ????????, ?? ?????? ?? ?????????((

  • http://www.blackberrycool.com/ Kyle McInnes

    I think you're right. Carrier billing is the first step to getting App World preloaded on BlackBerrrys, which we keep hearing is coming in the very near future.

  • John

    To me, while unfortunate, the 10% seems minor compared to the details in the 'Application Revenue' section. Can someone explain this to me? Reading it seems to imply you owe RIM 30% of ANY revenue made from the app. For example, if an airline distributed an app on App World that eventually ended up with the end user purchasing a ticket, whether directly via the app, or via the airline's website as a result of a landing page, etc, then that airline would owe RIM 30% of the ticket cost, etc. This seems, well, crazy..

  • John

    To me, while unfortunate, the 10% seems minor compared to the details in the 'Application Revenue' section. Can someone explain this to me? Reading it seems to imply you owe RIM 30% of ANY revenue made from the app. For example, if an airline distributed an app on App World that eventually ended up with the end user purchasing a ticket, whether directly via the app, or via the airline's website as a result of a landing page, etc, then that airline would owe RIM 30% of the ticket cost, etc. This seems, well, crazy..