Interview with BlackBerry Beta Zone and App World Test Center Team

Comments

RIM is making a big push to get user feedback these days and while it’s necessary for all companies to collect feedback from their customers, it’s no use without implementation. OS 6 looks as though it was designed to deal with user frustrations that the BlackBerry menu and navigation needed to be more visual and user friendly. There are still plenty of ways BlackBerry could improve and hopefully the feedback app will zero-in on the highest priorities.

The official BlackBerry Blog sat down with the RIM beta team and asked plain and simple: “what have we learned so far about how BlackBerry smartphone users use our applications?” The answer highlights one of the problems with having a corporate blog, as the answers are very contrived. “Applications that make life easier, as well as social media applications to help people stay in touch with friends and family have been real drivers.” Ideally, RIM would talk specifics as to what they’ve learned about Twitter and Facebook, as they’ve probably collected some very interesting data about these applications. This is probably very difficult given RIM’s giant legal department overseeing the blog, but at least they’re pioneering a social media team, which is crucial if they’re building social media applications.

Check out the interview with the BlackBerry beta team on IBB (part 1).