BlackBerry in China: User Frustrations Such as Price and Native Input

10 Comments

Recently, the BlackBerry Curve 8910 launched with Digital China. The success of BlackBerry in China is interesting because the market brings some incredible potential especially since trade with the country has been running at a deficit for most Western countries. If Research in Motion can sell a few million devices in China, they will set a standard for the smartphone industry.

Li Tong is RIM’s General Manager in China and he sat down with BerryTimes.cn for an interview during the BlackBerry Curve 8910 launch. The interview has some interesting questions from a Chinese user perspective that highlight a lot of what RIM is going to need to work on in order to be successful in the region.

There are two main issues that must be dealt with from a user perspective. The first issue is the price and accessibility. Many users find that the price of a BlackBerry is simply too great in China. The current focus of Digital China, a leading IT products and services company, is to provide business solutions for telecom, finance and government sectors meaning the Curve 8910 launch is geared towards enterprise users. This brings up the issue of whether BlackBerry will be available to BIS customers in China via Digital China or China Mobile or China Telecom. There doesn’t seem to be any official word of whether BlackBerrys will be available to customers on BIS, and BES significantly drives up the price and barriers to access.

The problem seems to be a that China Mobile has a lot of work to do before BIS BlackBerrys can be made available. While BlackBerry is network optimized, they also need to debug the device on China Mobile’s billing system in a closed beta. At the recent App World 2.0 event, RIM announced that App World would be available on all OS 5 devices. Perhaps App World 2.0 carrier billing is an element of this testing. There was no official word but it sounds like BIS BlackBerrys will be available this year.

The second major frustration with BlackBerry users in China is centered around the input method. It seems that the BlackBerry is not totally localized, and there were rumors that a better input method was being developed. Tong points to the official Sina microblog, the Chinese equivalent of Inside BlackBerry’s official twitter account, saying that many users are indeed requesting better localized support and they are in fact working on one. Some elements of this research have made it into the Curve 8910, but there weren’t any specifics discussed.

It also seems there is an official Sina Microblogging client for BlackBerry in the works. Sina is a giant Chinese web portal similar to Yahoo! and they have a microblogging service similar to Twitter. The microblogging client is available for iPhone, Android, S60 and KJAVA and perhaps a BlackBerry version will be on its way as RIM Asia see it as an important communication tool, much like Twitter for BlackBerry.

Some BlackBerryCool readers have asked about how the Chinese government feels about access to private data on BlackBerry. Back in 2007/2008, the Indian government wanted a back door for snooping on BlackBerry emails. They insisted that RIM build into their NOC infrastructure a means for the Indian government to access emails. RIM denied them this request as it’s central to their business. BlackBerry prides itself on being a totally secure pipe, which allows them to sell to high-end clients such as the American military. The Indian government insisted local telecoms decompress emails and weaken the network to help them hack the BlackBerry email infrastructure. The government was still unable to crack the BES end-to-end AES or Triple DES encryption. The Chinese government may take a similar approach, but will most certainly be less vocal about it.

China is the ultimate market for any smartphone manufacturer and RIM is positioned better than any other. The iPhone is too expensive and Google has burned that bridge. The main competition in China is local smartphone manufacturers and companies such as MediaTek that can provide ultra low cost mobile phone components, creating a plethora of new competitors.

  • Huangdi

    “RIM is positioned better than any other” WTF?!
    How is a company that has NOT EVEN STARTED selling phones to consumers better positioned than Apple, Nokia, Motorola and HTC…all of which sell phones and advertise heavily in China RIGHT NOW!?!
    “The iPhone is too expensive” WTF? What's the minimum monthly price for BB data in China? like 400??? iPhone is only 98? and that includes voice!

    You don't know what you're talking about.

    Seriously RIM needs to step up it's game in China.

  • http://appworld.blackberry.com/webstore/vendor/1111 Eric at Ebscer

    India/Indonesia are more important than China…

    Still have to remember that Nokia is still a big deal in this part of the world…

  • Justin

    India guys always so proud, their self-pround is no one can compare with. They think everything is the best in the world, and Chinese things are worst, which is actually a joke. I really wandering how their confidence come since every thing far away behind China.

  • dongk

    India/Indonesia are more difficult to enter
    let's go and see…..

  • Honestcj

    India's entering request is not reasonable, there are no Big company of the world survived there. The most unreasonable demand is every company should publicize their bussness secrets so as to enter their market. For example, They even want cocacola to publicize the formula, cocacola surely refused, then they say cocacola has the element of poison. So there's no cocacola there, I think Indian gov is really funny.

  • Rob Ghost

    why do people ask about the “native input” support? Holy crap, while some people use different methods of Chinese input, the vast majority of Mandarin speakers use Pinyin, which uses 26-English letters to type out the sound of the words and you select from a list, this is the same on the Windows/Mac/iPhone/WinMo/Android/etc. etc. etc. BB has used this in Hong Kong phones as well, as well as the whole selection of other keyboard input methods common to a QWERTY. The only one this doesn't address is the touch-screen writing method, which would be an option on touchscreen variety BBs only. O well.

  • BOPI

    ???? ??

  • Blue

    @Justin : either you are too afraid of indians or are just an un-informed frog living in his own pond. you choose.
    india is a big market for RIM considering that there isnt any localization required, english works just fine and indians are more of a service drive industry, thus more BB users. look at the market segment that RIM serves and then compare.
    china, on the other hand, needs a lot of work from RIM's side considering that they want everything to be according to their way. but, the market is growing, as the service industry grows and a lot of expats in china prefer to use BB due to its enterprise solutions. otherwise, china is just a mraket that will start copying BBs for cheap and release it to destroy RIM's market and that too, under government's nose. it is all a game.

  • Sam

    coca cola is being sold in india since ages, check before you write

  • Ahmed_youssef333

    i want to know the price for curve 9300