Comments on: RIM’s Facebook Fans Worth $245 Million According to Syncapse

By: Chris Lau

Chris Lau — Sun, 23 Jan 2011 20:57:00 +0000

BB now has 5M users. What is the fans page worth with the increased user count?

By: BlackBerryCool Roundup for the Week of July 5th | BlackBerry Cool

BlackBerryCool Roundup for the Week of July 5th | BlackBerry Cool — Fri, 09 Jul 2010 20:18:59 +0000

[...] RIM’s Facebook Fans Worth $245 Million According to Syncapse Dear BlackBerryCool: Is this a Contest a Hoax? Is Asking for a Positive Review Smart Marketing or Morally Objectionable? [...]

By: Meg@Syncapse

Meg@Syncapse — Wed, 07 Jul 2010 19:32:32 +0000

Hi Kyle,

To offer some clarification, this finding came from a research study we conducted in June with Hotspex Market Research. We surveyed 4,000 online panelists across North America to come up with an average fan value for twenty of the top brands on Facebook (in addition to BlackBerry).

We found five major contributors to Facebook fan value: product spending, brand loyalty, propensity to recommend, brand affinity, earned media value and fan acquisition cost. The value we assigned to Facebook fans for each of the twenty brands represents an average of these five factors.

If you haven't seen it previously, I’d like to invite you to download the white paper here: http://www.syncapse.com/media/syncapse-value-of...

Any questions, let us know!

Thanks,

Meg@Syncapse

twitter.com/syncapse
facebook.com/syncapse

By: Surunga » Los fans de Facebook para BlackBerry Valor $ 245 millones Según Syncapse

Wed, 07 Jul 2010 17:10:52 +0000

[...] cada usuario un valor de 83,98 dólares. ¿Sabías que eran tan caros? Lea el resumen completo en BlackBerry fresco. fuente: [...]

By: Bry79hc

Bry79hc — Tue, 06 Jul 2010 22:35:43 +0000

wow
it's too bad fb for bb sucks
who do i talk to get my $84 back?

By: BlackBerry Facebook Fans Worth $245 Million According to Syncapse | PocketBerry - Get the Latest BlackBerry News, Reviews, Themes and Games All in One Place. Berry User

Tue, 06 Jul 2010 18:15:48 +0000

[...] I bet most of you didn’t know you held a value being a Facebook fan of Research in Motion. Syncapse is a company that specializes in social networking for brands, corps, and development software called SocialTrac. Pretty much the software determines the social value, which is really cool as you can see. With the $245 million value, that makes each user valued at $83.98. Did you know you were so expensive? Read the full overview at BlackBerry Cool. [...]

By: dapshore

dapshore — Tue, 06 Jul 2010 17:01:00 +0000

Users can be valued in 2 ways – how much they generate (in revenue and hopefully profit) or by what someone else is willing to pay for them (because of what the investor thinks a user can generate in revenue/profit). As we saw with AOL/Bebo – that can change very dramatically in a fairly short time. AOL paid ~$38 per Bebo user when they acquired it in 2008 – and sold Bebo for under $1/user just 2 years later. See my updated Web 2.0 chart (page 26) here: http://scr.bi/cP2vLx

By: dapshore

dapshore — Tue, 06 Jul 2010 17:01:00 +0000

By: dapshore

dapshore — Tue, 06 Jul 2010 16:54:00 +0000