I'm very interested in this statement – as well as the following one. Are users truly choosing BBM because it is an exclusive network? As an employee of Kik – I see the interest that people have in being able to have a BBM type experience on other platforms (making the community less exclusive – still exclusive but not so much because of phone type). But, there is still a lot of interest in BBM as an exclusive community – it would be interesting to look at the psychology behind that choice.

It will be interesting to watching the BBM marketing unfold over the next year…