AT&T Wireless Marketing Chief Debuts AT&T BlackBerry Torch TV Spot


This week at the BlackBerry Torch press launch, AT&T’s chief marketing officer for wireless spoke about how they are planning to execute the BlackBerry Torch launch. He explains AT&T’s work with and support for developers, and the advantages of pre-installed App World with carrier billing. He spoke about AT&T’s close ties and collaborations with RIM and also debuted the AT&T BlackBerry Torch TV spot.

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  • Caspan

    The guy was well spoken but it did not seem like there was enough hype on him. They need to invite a few hundred BlackBerry lovers to sit in the back and stir the place up.

  • Prom1

    Love that AT&T Torch commercial; just a bit too short but its effective!
    Direct support for developers & RIM to appeal to customers.
    price is priceless!