Analysts at RBC Capital Marktets and Stifel Nicolaus are saying that sales of the BlackBerry Torch are at around 150,000 during the first weekend. Although the WSJ compares this to Apple and its 1.7 million iPhone 4 units sold in the first three days, RIM’s device sales follow a different trend. Enterprise clients, for example, generally don’t purchase on launch day and these sales will trickle in over the course of the next few months.
Also of note, iSuppli has estimated that the total cost to build a Torch comes in at $183 with $171 in components and $12 for manufacturing. The Torch components break down as follows:
Display and touchscreen assembly: $34.85
Memory chips: $34.25
Processor: $15
Radio/Wireless: $24.50
User Interface: $12.40
Battery/Power management: $15.90
Camera: $10.80
Mechanical/enclosures: $23.35
As RIM sells more devices around the world and continues to get better wholesale deals with component manufacturers, we can expect these prices to continue to come down.
