A Pacific Crest analyst James Faucette claims that the BlackBerry Torch failed to make any significant impact on revenue between RIM and AT&T. In a research note he wrote: “We believe that the Torch has settled into a stable sell-through level while not meaningfully affecting BlackBerry’s overall revenue with AT&T despite rising average selling prices.”
Pacific Crest claims that the Torch has cannibalized a substantial portion of Bold sales, and those who are still purchasing a Bold are doing so because of a preference for OS 5. To cap off a poor review of RIM’s device sales, Faucette writes: “We believe RIM is entering into a downward margin spiral.”
This sort of negative analysis of RIM has been going on for some time – not only from analysts but especially from the mainstream media. Almost daily some expert or reporter claims that RIM is losing ground in enterprise and the latest devices are unimpressive relative to other smartphones on the market. At the end of the day, it’s important to note that these analysts and reporters aren’t privy to any numbers from AT&T or RIM, and are basing their judgments on surveys that they’re conducting themselves.
Regardless of whether the Torch did in fact cannibalize Bold says, it’s still a pretty awesome device. Read our review of the Torch here.