Analyst Claims Torch Sales Had No Meaningful Impact on AT&T Revenue


blackberry torch

A Pacific Crest analyst James Faucette claims that the BlackBerry Torch failed to make any significant impact on revenue between RIM and AT&T. In a research note he wrote: “We believe that the Torch has settled into a stable sell-through level while not meaningfully affecting BlackBerry’s overall revenue with AT&T despite rising average selling prices.

Pacific Crest claims that the Torch has cannibalized a substantial portion of Bold sales, and those who are still purchasing a Bold are doing so because of a preference for OS 5. To cap off a poor review of RIM’s device sales, Faucette writes: “We believe RIM is entering into a downward margin spiral.”

This sort of negative analysis of RIM has been going on for some time – not only from analysts but especially from the mainstream media. Almost daily some expert or reporter claims that RIM is losing ground in enterprise and the latest devices are unimpressive relative to other smartphones on the market. At the end of the day, it’s important to note that these analysts and reporters aren’t privy to any numbers from AT&T or RIM, and are basing their judgments on surveys that they’re conducting themselves.

Regardless of whether the Torch did in fact cannibalize Bold says, it’s still a pretty awesome device. Read our review of the Torch here.

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  • endlessike

    Wait, so people aren't switching teams for the chance to pay top dollar for something which wouldn't even have been top of the line hardware 12 months ago?

    I love my blackberry, and think they're great phones, but they are not compelling from a hardware standpoint. Charging 200 bucks is a joke for that phone when you put it side by side with the iphone or android offerings at the same price point.

  • Eric at Ebscer

    No surprise there. Although AT&T doesn't really care if you upgrade or not as they get paid the same either way. RIM gets paid more for each 9800 then 9700 though.

  • kiddo

    Ahh I bought one and don't regret it a bit. Bought and iPhone 2 years ago and sumped it after one hell of a painful year. Absolutely hated it!