The first BlackBerry Torch commercial was pretty cool but it took some criticism for showing off features (eg keyboard) that weren’t really going to impress consumers. Also, the ad sounds like it’s going to break out into Dolly Parton’s “9 to 5″. The latest ad is up on BlackBerry’s YouTube channel and it shows off the media capabilities of the phone. The commercial takes place in San Francisco, where RIM is going to host the 2010 developer conference. Considering the iPhone presence in San Francisco, California and the Valley, why does RIM insist on shooting commercials and hosting conferences there? Get your own turf.