New BlackBerry Torch Ad Shows Media Capabilities

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YouTube Link

The first BlackBerry Torch commercial was pretty cool but it took some criticism for showing off features (eg keyboard) that weren’t really going to impress consumers. Also, the ad sounds like it’s going to break out into Dolly Parton’s “9 to 5″. The latest ad is up on BlackBerry’s YouTube channel and it shows off the media capabilities of the phone. The commercial takes place in San Francisco, where RIM is going to host the 2010 developer conference. Considering the iPhone presence in San Francisco, California and the Valley, why does RIM insist on shooting commercials and hosting conferences there? Get your own turf.

  • Rudeboouuy

    Since when has being able to create a playlist on your phone been a selling point? My Windows Mobile phone from 5 years ago could do that. I’m also a DJ and I thought that was cool 5 years ago, now it’s just lame…..

  • Hot101

    “I’m also a DJ and I thought that was cool 5 years ago, now it’s just lame”….. LMFAO!

  • Jhallen07

    what is the song being played in this ad?