RIM has launched the BlackBerry Advertising Service and its going to help developers integrate advertising in their BlackBerry apps quickly and easily, while also allowing advertisers, agencies and brands to work with a broad selection of advertising networks. The system will launch with worldwide ads at first, followed by national then finely tuned localized ad options.
Read more from the official press release after the jump
With just a few lines of code, developers can include advertising in applications that are relevant to their users and tie into core BlackBerry smartphone features. RIM is enabling new monetization opportunities for BlackBerry developers by simplifying the integration of advertising both on the development side and on the commercial side. Through a single relationship with RIM, a developer has access to RIM’s many advertising network partners and can select which networks will get their inventory. Agencies and advertisers will be able to work with the advertising networks they know, leveraging existing relationships, while maintaining control of their creative processes. Under the program, developers will receive an industry standard 60 percent of the advertising revenue.
“The BlackBerry Application Platform is providing a truly powerful foundation for our developer community. The BlackBerry Advertising Service offers developers a quick and easy way to integrate advertising in their applications. The service reduces the commercial and technical complexity of enabling ads within an application and offers developers a new avenue of monetization,” said Alan Brenner, Senior Vice President, BlackBerry Platform at Research In Motion.
The BlackBerry Advertising Service includes three key components: a simple-to-integrate SDK, a mediation platform and a growing slate of advertising networks. The SDK allows developers to support both standardized MMA advertisements and HTML-5 Rich Media, as well as ads that have one-click in-application access to core BlackBerry applications, such as Contacts, Calendar, the Media Player and BlackBerry App World.
The mediation platform is a single console for developers to manage their ad allocations and access analytics, tracking and reporting features, which provide immediate feedback on ad metrics including fill rates, ad performance and earnings. The mediation platform and SDK is also open to many of the leading independent measurement and analytics solutions for both developers and advertisers.
At launch, the BlackBerry Advertising Service will offer developers and advertisers the opportunity to work with many advertising networks including Amobee, Jumptap, Lat49, Millennial Media and Mojiva. Advertising networks such as Buzzcity, NavTeq, Placecast, Sympatico, Transpera, Where and xAD, as well as rich media advertising platform Medialets, are expected to join the service in the coming months.
“This new Advertising Service not only brings new channels of revenue to our developer community, but also provides them with a single relationship through RIM to simplify the commercial and technical complexity of mobile advertising,” Brenner said. “We also feel that it is important that agencies and brands have full control of the creative process and have worked to provide features in the SDK that will allow them to bring dynamic and relevant ads to BlackBerry smartphone users.”
The new BlackBerry Advertising Service SDK is available now at blackberry.com/developers/advertisingservice.