So as CTIA winds down I can’t help but wonder where RIM is? The theme of this CTIA is enterprise and applications. The majority of enterprise devices are BlackBerrys and RIM is trying to increase their reputation regarding apps. It seems like such a natural fit. The reality is they don’t even have a booth at the show. I’ve been investigating and all I could find was this gray, windowless, cubicle “meeting room” (MR-412). Now, I know they just held DEVCON last week but does that even matter?
As someone who is deeply tied to RIM and their success this is very frustrating. A typical excuse I’m hearing is that CTIA is not what it used to be…”Just look at the floor” some say. To this I say bollocks, the mobile industry is growing and at an incredible rate, all major handset manufacturers continue to show strong growth, and the outlook is great.
It’s all about presence. “To succeed in Silicon Valley you need to be in Silicon Valley” is one of my favorite sayings and, in my opinion, RIM doesn’t get this. Now Apple is not at CTIA but they don’t need to be, they own the valley. RIM is not Apple and taking that stance is faulty strategy.
What do you think? Do you think RIM should be more visible at CTIA and Silicon Valley?