Nexage Sets Bar for RIM Ad SDK with Ad-Supported Apps Getting 95%+ Fill Rate

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curtis sasaki shows off RIM's ad network in 2009

Nexage announced that they have integrated with apps such as crunchSMS, ÜberTwitter, and ScoreMobile, and they have increased their fill rates to 95+%. For example, ÜberTwitter, which launched a new version of its application with Nexage Mediation in July 2010, watched its fill rate jump from 60% to 98+% in August, 2010.

It should be interesting to see how these advertising services perform with respect to RIM’s ad service, and whether developers will jump ship. Also, it’s been shown on other platforms that in-app purchasing results in more revenue for developers, so the ad-supported app route isn’t necessarily a good direction for developers. On the other hand, apps like Poynt rely on ad revenue and are apparently happy with RIM’s offerings.