RIM is like any other smartphone manufacturer in that they’re constantly trying to attract more developers. These days, applications sell smartphones and the more developers you have supporting your platform the better. But what attracts developers to a smartphone? Any developer is trying to afford lunch just like the next guy, and there are a few things your average developer is looking for, including: a good marketplace to sell the app, a large user base that purchases apps, and the ability to build a brand and get some recognition for a good app.
So here is a pretty obvious suggestion that would help developers as well as users: put an App World tutorial preloaded on every BlackBerry. When you first boot up a Torch, you get a demo video showing you how to use the touchscreen. Why can’t there be a tutorial on how to discover and purchase apps? Personally, I’ve spoken to many BlackBerry owners who simply don’t know that a BlackBerry even has apps. With the App World preload, more users are going to be discovering apps, but I guarantee you that some users won’t even bother clicking the App World icon because they simply don’t understand what it is or might be worried about it costing them money. An App World tutorial would include sections such as:
What is App World and how to download it
What is an app, game, theme and wallpaper
How to install an app
What is a BlackBerry ID and how to create one
Where can I go to get more information about apps, games and themes
Apple did a great job of showing the world what is possible with apps and everyone who buys their product knows they’re getting a smartphone capable of running the latest time-waster. Perhaps RIM needs to do a better job of educating that segment of the population that is only buying a smartphone to get their email and doesn’t even know a world of apps exists.