It’s sort of strange how long it has taken for RIM to finally begin advertising the fact that their is such a thing as BlackBerry apps and users can download them on their device. In their latest TV spot, RIM is advertising the Super Apps concept which is cool but it would have been nice to see more than one app in the ad. At the very end of the ad, they show you a series of icons representing Super Apps (is Urban Spoon really a super app?), and there are a lot of cool apps they could have showcased. Why didn’t RIM showcase themes? The ability to customize your device in any way you’d like is a great advantage for BlackBerry and they should be advertising this on TV. Pageonce Personal Finance is definitely an awesome app but hopefully RIM will show off a little more in the coming ads.