Telefonica Now Supports Carrier Billing in App World

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RIM and Telefonica have announced support for carrier billing, giving 280 million Telefonica subscribers across 25 countries the ability to easily purchase apps from their device. We’re not sure what the total number of carriers supporting integrated billing with App World just yet, but other carriers include TELUS and AT&T. More details in the press release below.

RIM and Telefonica to Introduce BlackBerry App World With Integrated Carrier Billing

Telefonica and RIM are working together to enable BlackBerry App World purchases to be applied directly to their customers’ monthly bills

BARCELONA, SPAIN–(Marketwire – Feb. 14, 2011) - Research In Motion (NASDAQ:RIMM)(TSX:RIM) and Telefonica (NYSE:TEF) today announced that they are working together to introduce BlackBerry® App World™ with integrated carrier billing on a global basis.

Carrier billing will allow Telefonica customers to purchase apps from BlackBerry App World and charge the purchases directly to their monthly bill. Customers will also be offered the flexibility of charging in-app purchases to their carrier bill which allows for the purchase of digital goods to be made without interrupting their application experience.

“Carrier billing is a payment method that brings a unique user experience and will further develop the on-device virtual goods and applications business,” said Joaquín Mata, Global Head of Financial Services for Telefónica.

“BlackBerry App World is now available in over 100 countries”, said Patrick Spence, Regional Managing Director, RIM. “Integrated carrier billing will make it easier than ever for Telefonica customers to purchase apps for their BlackBerry smartphones.”