Mobile World Congress held their Mobile Awards 2011 and it seems very skewed to giant companies in an industry that is made up of many small companies (fewer than 100 employees). In terms of app awards, 4/5 of the awards went to very large companies. Herocraft, the Russian subsidiary of United Fun Traders, was the smallest company in the app awards. Also, Rovio was a small company when they developed their Angry Birds app, but they’ve since been acquired by a huge firm, Electronic Arts. It’s not that large companies can’t produce compelling products, or should be ineligible for awards, but it wouldn’t be shocking to learn the awards are skewed because it’s big companies that are bringing in the dollars and making the conference possible. The awards for Global Mobile App Awards went to:
App of the Year on the Apple Platform – Rovio / Clickgamer/Chillingo for Angry Birds
App of the Year on the BlackBerry App World Platform – Research In Motion for BlackBerry Messenger
App of the Year on the Android Platform - Google for Google Maps
App of the Year on the Nokia Platform – Herocraft & InnerActive for Zum Zum
Other giant companies in the awards include AT&T, NTT DOCOMO, Bharti Infratel, Apple, BBC, and countless more. For an industry that prides itself on small, innovative firms, it seems these awards aren’t all that aware of what’s relevant.