UberMedia has been acquiring Twitter clients such as UberTwitter and Twidroyd, and they’re on the verge of acquiring TweetDeck. They have spent millions of dollars acquiring these apps in an attempt to control the discussion and if their TweetDeck acquisition goes through, they’ll own something like 20% of all tweets. Their strategy is obviously rubbing Twitter the wrong way, as the company has suspended these apps from accessing the API.
Twitter sent the following message:
We ask all developers in the Twitter ecosystem to abide by a simple set of rules that are in the interests of our users, as well as the health and vitality of the platform as a whole.
We often take actions to enforce these rules; in fact, on an average day we turn off more than one hundred services that violate our API rules of the road. This keeps the ecosystem fair for everyone.
Today we suspended several applications, including UberTwitter, twidroyd and UberCurrent, which have violated Twitter policies and trademarks in a variety of ways. These violations include, but aren’t limited to, a privacy issue with private Direct Messages longer than 140 characters, trademark infringement, and changing the content of users’ Tweets in order to make money.
It’s pretty shocking that UberMedia would spend millions of dollars to acquire companies that use an API they have no control over. They should have foreseen something like this happening.