“Glucose Tracker” search results in App World
It looks like App World is the only major smartphone storefront to allow for app name duplication. A search of “glucose tracker” in App World, App Store and the Android Market, reveals that only BlackBerry returns the same app name from two different companies. It’s not clear whether this is an oversight on RIM’s part, or if the company is taking a stance on the issue by allowing app name duplication.
On the one hand, this can cause some headaches with two companies confusing marketing efforts, or having their support lines crossed by users unsure of which company to contact. From a user perspective, it’s not much of a concern because you generally make your app download/purchase decision based on other factors such as reviews, recommendations and price.
Continue reading ‘Should Application Storefronts Allow App Name Duplication?’