A line for the iPad 2 in Ottawa, Canada. The line went all the way outside the mall.
Apple has a great history of being able to generate lines for their products. It’s a combination of their product development cycle and their ability to create a loyal following that makes consumers want to be among the first to have their products.
Back at one of the AGMs, someone bluntly asked Jim Balsillie why RIM is unable to create a similar buzz and while the question was dodged a little, it’s definitely a fair point that speaks to the two companies’ different product and marketing strategies. But maybe the PlayBook will be different. On the one hand, consumers are probably really interested in the PlayBook and surely some want to be among the first to own it, but RIM has also been showcasing this product for months now and a lot of the allure seems gone. We’ve seen the same demo of the PlayBook over and over and over and over and over.
Will you be lining up for a PlayBook?
If you don’t think the PlayBook will generate lines, maybe someone should hire actors to stand in line for a PlayBook and dupe the local media. At least it would make for a hilarious blog post.