Foursquare has been updated to version 1.9.85 and you can grab it from App World or OTA. The latest update brings some improvements but it’s largely paving the way for a massive version 3.0 upgrade which we can expect in the coming weeks (we’ll have a preview for you).
Foursquare for iPhone has already gone version 3.0 and it brings features such as:
New Recommendation Engine – Through the use of an Explore tab, users can query for recommendations on nightlife, food, arts and entertainment.
More Points – In version 3.0, we have seen points make a comeback with more than 30 different triggers for points, as well a more friends-focused leaderboard.
New Merchant Features – Merchants have access to Check-in spcials, Friend Specials, Flash Specials, Swarm Specials, Newbie Specials, Mayor Specials and Loyalty Specials.
Something we have yet to see from Foursquare is how they will actually address the issue of fostering greater adoption for smaller businesses and cities. Perhaps they need to take a page from Groupon, a company that has done incredibly well getting local businesses to adopt. If there was a direct revenue model attached to Foursquare deals, then they could afford to hire local sales teams to promote adoption of Foursquare deals. This in turn would create incentive for users to checkin more and make the whole platform more enjoyable. Not only that, but they’d probably see a lot of money coming in too.