Color is an interesting app that uses your location to share photos that are being taken around you. The company got a lots of attention because they raised $41 million dollars and they were a social product with no users. But it’s the team at Color and the potential for the app that seems to be driving the investment.
You can break down the Color app into three major components: the Multi-Lens, Elastic Network and Bulletin. The Multi-Lens is the portion of the app that takes in all the photos and videos being shared around you. This adds a new level of experience to any event you’re attending. The Elastic Network is where you go to see people’s content and the Bulletin is a realtime view of people in your network and around you.
It seems the inherent problem with the app is that it’s incredibly reliant on users and people taking pictures, and an obvious source of that problem is that it’s not cross-platform. Currently, the app doesn’t support BlackBerry and therefore they’re missing out on a huge market for people taking pictures. It’s very common for a company in California to ignore BlackBerry, even though it’s still one of the more ubiquitous smartphones in North America.
The reason might have something to do with the company’s founders having roots at Google and Apple, but it could also be that RIM isn’t doing a good enough job at making themselves relevant in the Valley. It would be interesting to see how all of this would change if RIM decided to open a facility in California.