The New Amazon Kindle and Ad-Supported Mobile Content vs Paying for Premium

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Amazon recently announced its new Kindle model which has an awfully alluring price tag of $114 - $25 cheaper than the previous base model. The only catch is that it’s filled with advertisements for products ranging from Olay to Buick to Visa. Founder and CEO of Amazon, Jeff Bezos, said of the newly discounted model, “We’re working hard to make sure that anyone who wants a Kindle can afford one.” And the best way to do that is by using sponsored ads.

This new Kindle also comes bundled with an app called ‘AdMash’ which allows users to vote on their favorite advertisements, ultimately deciding which advertisements are featured on the device’s sponsored screensavers. The new, ad-fortified Kindle is Wi-Fi-only and will be released on May 3rd and the 3G model will also be available for $189.

This to me brings up a common debate. There’s a touchy department in the online world of advertising - especially in mobile - that tends to have a foggy separation between the people who hate it, the people who love it, and the people who don’t really care. What I want to know is where you stand.

What do you think about this kind of advertising? Do you mind ads in your games, apps, blogs, etc? Or would you rather pay for these services so that ads would be unnecessary?

  • Eric at Ebscer

    Given a typical CPM do you realize how many ad views $25 is? There is something a bit fishy going on here…

  • Dave

    We have a strong history of tolerating ads for free content that runs all the way back to radio…why the big deal now? Aside from Spam and web tracking, it is no different (and may be LESS intrusive.)

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