Yahoo! laucnhed an app for consumers in emerging markets where lower-end devices are the point of entry for the Internet. The app lets users in these regions access Yahoo!’s services more easily and gives them access to mail, messenger, Flickr, Fantasy Sports and Finance, with fewer clicks. Features of the Yahoo! app include:
- Once downloaded, it remains persistent on the device, making the full catalog of Yahoo! services easier to use and discover
- Reduces need for typing long URL’s into the mobile browser
- Surfaces Yahoo! services that consumers may not have known about
- Makes it easier to discover snippets of interesting Yahoo! news, sports and financial information throughout the day by surfacing everything in one place
To download the Yahoo! app, head to GetJar at this link. The app is available for BlackBerry, Nokia (Java & Symbian OS) and Sony Ericsson Java mobile phones.