Today during Mike Lazaridis’ keynote speech at BlackBerry World, Microsoft CEO Steve Balmer made a surprise appearance and announced a partnership between Microsoft and RIM. The partnership involves the integration of Microsoft’s Bing search engine into the Universal Search feature of the BlackBerry OS.
Slated for a holiday 2011 launch, the new search integration will be designed not just to search for text and relevancy, but to also utilize location and social graph to deliver highly contextual answers about your area before even needing to ask.
The developer leading the project Blaise Agüera y Arcas spoke of bringing search results “right to the glass”. He spoke of the search “completing a task” bringing useful information right to the user in a mobile context instead of prompting the user to sift through results.
This fine-tuning of the search will require less clicks to find what you are looking for; less clicks means time saved.