The BlackBerry Partners Fund has been really active over the years creating funds for companies in fields related to the BlackBerry platform. Whether these companies are directly building products for BlackBerry or in markets that RIM could take advantage of, the Partners Fund has been there to seed companies through initial development. Recently, the Partners Fund lead a $2M seed investment in Fuse Powered Inc.. Fuse is an interesting company that publishes digital mobile games.
The mobile gaming space is growing rapidly but will it ever become like the console publishing business? The problem with mobile gaming is that you’re forever constrained by the fact that the price for a mobile game has been set at $2. Console games will run you $60 and therefore can do a lot more. The mobile space has the potential to be more powerful than console gaming, but it’s going to take a lot to get the market to shift to a price point that is conducive of a strong business.
More after the jump.
BlackBerry Partners Fund Leads $2 Million Seed Investment in Fuse Powered Inc.
Funding to enable rapid expansion for data-driven mobile game publisher
TORONTO – May 19, 2011 – Fuse Powered Inc. (Fuse) today announced the completion of a $2 million seed funding round, with contributions from BlackBerry Partners Fund and NFQ Ventures. The investment will accelerate Fuse – a digital mobile game publisher – from early-stage to fully-established, as it finalizes plans for significant developer and brand partnerships, new business initiatives and mobile game launches in the coming months. Specifically, Fuse will use the investment to expand staffing, technology infrastructure, partnership support, and business development.
Fuse is a mobile game publishing company formed in 2009, with a focus on maximizing customer value and game discovery through the use of propriety tools and real-time analytics software. Fuse offers comprehensive analytics tools to support its mobile development partners, such as a real-time game performance dashboard and data-driven business plans. The Company also leverages its high-profile games to build large audiences and visibility for development partners in the App Store, and adds value by advising partners on how to best monetize their games, community and marketing initiatives.
“The Blackberry Partners Fund investment represents an affirmation of Fuse’s global thought leadership as mobile game publishers and the unique nature of our proprietary tools and position in the market,” said Jon Walsh, CEO of Fuse Powered Inc. “The investment will accelerate our progress and give us an edge in the marketplace.”
Fuse is highly active with business development efforts around the world. The publisher was recently selected as one of three winners for the Canadian Innovation Exchange’s CIX Accelerator Program, from over 50 total entrants. As a selected winner Fuse will benefit from incubator workspace in San Francisco, the heart of the North American mobile game industry, to allow it to more easily negotiate and cement global publishing, licensing and major brand deals and forge new relationships amongst technology and business leaders.
“Fuse brings a unique analytics driven approach to the mobile gaming publishing space that optimizes both game discovery and monetization,” said Marc Faucher, Partner at BlackBerry Partners Fund. “We’re thrilled to be adding the company to our investment portfolio and working with a team with such deep industry experience, strategic relationships and knowledge of the gaming space.”
About Fuse Powered Inc.
Fuse Powered is a digital mobile game publisher, representing the top next-gen content developers to deliver great games to mobile users everywhere. Fuse increases the value of games by managing their exposure and increasing visibility throughout their lifecycle. Fuse combines industry knowledge, a real-time game performance dashboard and internal and external marketing tools to grow its ecosystem of premium games and players. By focusing on a robust cross-platform distribution and promotional channel, the company allows its content partners to effectively reach a large audience quickly and cost effectively. To learn more please visit fusepowered.com.