ZAGAT Restaurant Guide Launches New BlackBerry App

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ZAGAT is a popular restaurant guide that has released a new BlackBerry app that’s optimized for OS 6 and touchscreen interfaces. The app is going for a really strange price point and market since it’s priced at $9.99 and all of its competitors are free to download. Poynt, for example, offers location-based listings for restaurants and lets you dial and discover restaurants with relative ease. Yelp has a free BlackBerry app as well, and offers very helpful reviews. Perhaps ZAGAT thinks their reviews are so influential they can charge $10 for the app.

You can purchase ZAGAT for BlackBerry for $10 in App World or get more information from mobile.zagat.com/blackberry.

As part of the launch, ZAGAT is offering consumers the chance to win dinner for two! The first 500 people to Tweet “Download a free trial of Zagat for BlackBerry! http://zagat.bz/mFrVMW #ZagatBB” will be entered to win dinner for 2 at their favorite Zagat-Rated restaurant (valued at $200).

  • http://twitter.com/digitalhomeboy DigitalHomeBoy

    Zagat Guides are typically spot on and have near perfect star ratings and are well known among the book buyers. $9.99 isn’t all that expensive considering that one would pay $12.95 per book on per city being visited. There’s always more that the price being offered when you think about something like Zagat that has been in publication for a number of years!

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