BlackBerry Fans Aren’t Gone – They Just Don’t Blog

27 Comments

apple fanboy
No longer the BlackBerry demographic.

There seems to be a misunderstanding in the tech industry that just because BlackBerry users aren’t commenting on your blog or writing about the company, that RIM lacks a fan-base. It’s true that the amount of Internet buzz about BlackBerry does seem to be coming down. Most of the BlackBerry fan sites seem to be slowing down in traffic and have started covering more platforms than just BlackBerry. Take Pinstack.com for example. The site used to be a popular forum for BlackBerry users and now calls itself the “Smartphone Alliance” with more than just BlackBerry covered. PC Mag wrote about the same issue after analyzing the comments on a recent post about smartphone platforms and said:

But there’s one thing missing: I couldn’t find any BlackBerry fans.

This is a huge problem for RIM, which is losing market share every quarter at this point. The problem is only going to get worse if the company can’t muster even a weak cheering section for its products. RIM has relied on IT departments to buy its products for a long time, but with the ongoing consumerization of corporate devices, it has to muster at least some basic level of consumer engagement to succeed against Apple, Google, and Microsoft.

RIM does really well when it comes to the under 20 and over 30 markets in North America, but they are losing share of the mid-20 somethings to Android and iOS. The reason that you won’t see as much about BlackBerry on the Internet is because the 20 somethings control the tech blogging industry and the early adopters aren’t, for the most part, using a BlackBerry these days. Also, as BlackBerry is really popular globally, you’ll see more people writing about BlackBerry in a language other than English.

It’s a really basic point but so many tech bloggers are stuck in their small world of gadget obsessed, early tech adoption, and aren’t interested in a smartphone unless it has that new ridiculous app that Silicon Valley thinks will change the world but is actually really lame. Take the time to talk to someone who doesn’t read tech blogs and they’ll say they love their BlackBerry because the keyboard rules and it came at a really affordable price. They will also not care or know about Quora. But just because a smartphone’s demographic isn’t early adopters, doesn’t mean it lacks a fan base. It’s just that the fanbase isn’t reading your blog and generally aren’t early tech adopters.

  • http://www.facebook.com/profile.php?id=100000160977235 Michael Schmitt

    I blog about BlackBerry all day, when I can get the computer away from my wife!

  • Jimcmf

    keep blogging. I will do the same.

  • Jasonb

    Most blackberry users are not concerned about how the moron analysts that want to blog and blow there apple horns. I am tired of the me generation  and all their  self centered bs, we have a  phone that works and works well….I think that when you have to constantly put down another company YOUR product is lacking!!! 

  • Jasonb

    Most blackberry users are not concerned about how the moron analysts that want to blog and blow there apple horns. I am tired of the me generation  and all their  self centered bs, we have a  phone that works and works well….I think that when you have to constantly put down another company YOUR product is lacking!!! 

  • Anonymous

    I just upgraded my Curve 8330 (which I thought was a good phone) to a Bold 9700, which is absolutely an amazing, outstanding phone, that all my friends now want to get. I’m not sure how much better it can get, but I heard from someone, a phone 100 times better is in the works. WOW !

    At least 43% of the phones in Canada are BB. That’s HUGE !

  • k – BlackBerryInsight

    Well written. This is definitely true and the so called “innovations” by other platforms are just bringing a smile onto our faces – we have instant messaging for years; proven, working, instant – we have instant emails for years which others don’t have – we have touch screens – we have the best mobile battery life – we have thousands of quality apps; not hundreds of thousands of apps nobody wants – we have device diversity where we can actually choose which type of device, screen size, features we want – we can buy apps from BBCool if we want – and so on …

    What do you want more? :)

  • http://twitter.com/Hardened Hardened

    Well it’s hard to blog anymore. Busy hours, a 1 man team – and along with finally getting used to the iPhone, liking it, and also deploying larger iOS devices at work – SEEING, ADJUSTING, and working with EASE, a RAPID pace for deployment and easy walk-through and seeing users CLENCH their units which never happened with BlackBerry units … its DIFFICULT to blog.

    The key point is NOT ‘whether or not’ there are BlackBerry fans – many defectors STILL are actually, the point is those fans have moved onto more competing, faster, and less bug/error laden platform-based devices that offer: better media (music/movies/pictures/eBooks – no matter the form) , better online browsing, better choice of more powerful, interactive & mentally engaging apps, and better design (looks & feel) experience to the END User! 

    RIM took SOO LONG to begin designing BlackBerry’s to appeal to consumers – beginning with 7100, and incredibly followed up with the Pearl 8100 (my first personally purchased/owned BlackBerry). RIM has had epic designs on the same full-qwerty principle yet have delayed the pinnacle of consumer lust the Pearl lineup by over 2yrs before releasing the 9100. Lately stagnant hardware releases to focus on 1 product … 1 SIMPLE product that CANNOT MAKE CALLS or send EMAILS on its OWN … a product despite its incredible hardware design, impeccable build quality – both of which have NOT been argued by fans/haters alike has HURT RIM! RIM forgot that its a MASS-MARKET manufacturer – do you don’t go global with a small target market!! You do NOT make 1 product that cannot offer what ALL your main enterprise/consumer base users rely on DAY-2-DAY: Calls & Emails!! Before the greatness of PIN/BBM messages its CALLS & Emails used MORE per user by FAR on ANY DAY of the WEEK. 

    One simple statistic that RIM, and even Apple trying to emulate BBM has forgotten is that CORE functionality is paramount and NEVER going to change – it’ll evolve but at the core will never change: Calls, and simplistic messaging (SMS). Providers have continually raised the roaming pricing for simplistic SMS even though it continually and exponentially increases in USE regardless of such varying demographics. BBM use hasn’t been able to match this – and although iMessage will grow incredibly initially it’ll begin to level off in a yr time span. 

    My Point?! RIM NEEDS to hasten QNX to full deployment and upgrades to 9900/9930 and similar models, and to STOP refreshing existing hardware lineups with same internals with nothing more than memory increase, colour change, or processor bump. OF ALL the incredible study’s they perform they NEED to start listening to disgruntled fans. Offer $125 buy back for a mint condition 9780 which is just at 6mths (in early May) from original ship date is an insult when consumers paid MORE for 3yr contract and almost $599 at full retail.

    RIM needs to stop focusing on damage control and start properly controlling its products & business and stop trying to damage it further. PlayBook is a GREAT start and step in that direction but deliver SOONER. The PlayBook should’ve been released 60days at MOST after launch with that HYPE we’d see so much development. 

  • http://caspan.com Caspan

    I agree with you BlackBerry Cool. What I think people are lacking is the fact that people don’t have to be in the streets screaming their products name to make it good. Sometimes a product lives in a self sustaining Eco system, almost all my friends rock a BlackBerry and those that don’t keep asking me “What one should I get because my contract is up for renewal soon and my (insert device of choice) sucks?” I am sure people love their iPhone and same with Android but RIM has a way of standing above them just by being them.

    What most people do not realize is that RIM is not “Loosing market share” per-say they are only leveling out. Remember RIM took a huge bit out of the consumer market a long time back and took a huge spike in their share in the consumer market, now they are starting to compete with Apple and Android and they are starting to have to share the market, so if RIM had 80% of the market and along come competition because lets be honest the iPhone and Android devices are great devices but not my preference because of many reasons. So because of this the shares have to be take from someone, someone has to go up someone has to go down. I believe it will eventually it will plateau when everyone has found their spot and are settled in. 

    One thing people fail to mention or if they do then mention it it is normally in some kind of hatred, RIM has consistently grown in the business sector where others are failing. Yes I know fan boys will quote one off situations where company A has dropped BlackBerry for iPhones etc… I wonder where they are today? I never hear the story at the end of the tunnel… I wonder why we do not hear success stories of company A that has been using iPhones or Android devices with 100% success like we do with BES and BlackBerry devices. They do exist but they are far and few in between is why.

    Let me tell you something we have a Exchange 2007 environment and we installed BES 5.0 in under 2 hours! That speaks words for RIM, you tell me these iPhone environments that can be setup and 100% stable and can be trusted as solid and mature in 2 hours. Sure maybe a single security policy to wipe a device can be setup but with BES we just opened a door to 10,000 possibilities to do with our devices with iPhones or Android device you lust closed a door to get a select few options to control your devices. Why would you want to restrict yourself to basic simple stuff? Not me I use a BlackBerry because it can live in both worlds Business and Personal and I love them for that, no carrying 2 phones one for work one for personal.

    Also just so people know I blog about RIM and ideas for cool things. RIM have a look http://caspan.com and I love to post. When you see my rating above almost 95% of all of those are on BlackBerry blogs!

  • http://caspan.com Caspan

    I agree with you BlackBerry Cool. What I think people are lacking is the fact that people don’t have to be in the streets screaming their products name to make it good. Sometimes a product lives in a self sustaining Eco system, almost all my friends rock a BlackBerry and those that don’t keep asking me “What one should I get because my contract is up for renewal soon and my (insert device of choice) sucks?” I am sure people love their iPhone and same with Android but RIM has a way of standing above them just by being them.

    What most people do not realize is that RIM is not “Loosing market share” per-say they are only leveling out. Remember RIM took a huge bit out of the consumer market a long time back and took a huge spike in their share in the consumer market, now they are starting to compete with Apple and Android and they are starting to have to share the market, so if RIM had 80% of the market and along come competition because lets be honest the iPhone and Android devices are great devices but not my preference because of many reasons. So because of this the shares have to be take from someone, someone has to go up someone has to go down. I believe it will eventually it will plateau when everyone has found their spot and are settled in. 

    One thing people fail to mention or if they do then mention it it is normally in some kind of hatred, RIM has consistently grown in the business sector where others are failing. Yes I know fan boys will quote one off situations where company A has dropped BlackBerry for iPhones etc… I wonder where they are today? I never hear the story at the end of the tunnel… I wonder why we do not hear success stories of company A that has been using iPhones or Android devices with 100% success like we do with BES and BlackBerry devices. They do exist but they are far and few in between is why.

    Let me tell you something we have a Exchange 2007 environment and we installed BES 5.0 in under 2 hours! That speaks words for RIM, you tell me these iPhone environments that can be setup and 100% stable and can be trusted as solid and mature in 2 hours. Sure maybe a single security policy to wipe a device can be setup but with BES we just opened a door to 10,000 possibilities to do with our devices with iPhones or Android device you lust closed a door to get a select few options to control your devices. Why would you want to restrict yourself to basic simple stuff? Not me I use a BlackBerry because it can live in both worlds Business and Personal and I love them for that, no carrying 2 phones one for work one for personal.

    Also just so people know I blog about RIM and ideas for cool things. RIM have a look http://caspan.com and I love to post. When you see my rating above almost 95% of all of those are on BlackBerry blogs!

  • http://caspan.com Caspan

    @Hardened:twitter  I do not know if I completely agree with you. It sounds like you are taking your experience with RIM as why everyone else has issues with RIM and it is the problem with the consumer market. There are a million voices all screaming for something different. So who do you listen to? The majority, well then you piss off the minority. Do you listen to the minority, well then you lose the majority. When it comes down to it RIM is in the business of making money! No really they are… they listen to the majority because that is what makes money, but they piss a lot of people that are in the minority by doing that. So RIM has listened and they created cheep one off phones to make these people in the minority happy with stuff like the Pearl. Then guess what happens people like BGR get one of these device and rip RIM a new one thinking these are flag ship type devices and are built with the same quality as the Bold or Torch and wine and complain why they are so plastic and cheep. Well this is what the people asked for! It drives me nuts to see how dumb people are! I mean that with all the nicest backing but the consumer market has no idea what they want. They want someone to tell them what they want and as long as every one agrees that something like Copy/Cut & Paste is just not that needed people feel okay with not having it for a year. As long as you are the not the only one that does not have it then you feel okay not having it. Why would you not need that feature, how did someone convince you that you didn’t need it? I could give you a phone that did everything you ever wanted it to do and what I would get back from 10 people is “This rocks” the other 90% will complain that it does not look like an iPhone or have a button like an Android device. But who cares it does everything, I don’t care it’s not like “X”. The consumer market will never be happy, never! 
    RIM has the ability to work with corporations that are predictable and all have the same basic function, “get me my information and now” so you can always make 90% – 95% of all people happy in business. The same formula does not hold true for the consumer market  Consumers are all over the place and unless they fit in one of the molds that RIM created for the consumer they are targeting the user does not feel loved or that they have a place so they go to someone like Apple that make the phone as simple and as appealing to everyone that almost everyone fits in their big cookie cutter. I would like to add though because of that some features you really want are lost but having a place to call home is better then having 100% of the features you want!

  • http://twitter.com/Hardened Hardened

    Caspan! Well said. I need to banter with you more often as you open my mind beyond the average. What do you do professionally? 

    I sincerely miss PIM, LED & other notifications that are native to BlackBerry – and quick frankly the simple bill with NO damn surprises. 

    I’m hoping that future BlackBerry SDK’s along with QNX bring even more powerful, efficient (battery life), and yet more interactive applications that give performance and not lag … and soon. 

  • http://twitter.com/Hardened Hardened

    Caspan! Well said. I need to banter with you more often as you open my mind beyond the average. What do you do professionally? 

    I sincerely miss PIM, LED & other notifications that are native to BlackBerry – and quick frankly the simple bill with NO damn surprises. 

    I’m hoping that future BlackBerry SDK’s along with QNX bring even more powerful, efficient (battery life), and yet more interactive applications that give performance and not lag … and soon. 

  • http://twitter.com/Hardened Hardened

    Caspan! Well said. I need to banter with you more often as you open my mind beyond the average. What do you do professionally? 

    I sincerely miss PIM, LED & other notifications that are native to BlackBerry – and quick frankly the simple bill with NO damn surprises. 

    I’m hoping that future BlackBerry SDK’s along with QNX bring even more powerful, efficient (battery life), and yet more interactive applications that give performance and not lag … and soon. 

  • Blackberrysux

    Blackberry sucks.

  • http://caspan.com Caspan

    No people that troll the internet that have nothing useful to say suck! If you have an opinion that is not just regurgitated media hype we would love to talk to you about it in a professional way. I you have nothing constructive to say please take this in the nicest way but “Fu@k off” if you did this in real life to people having this conversation in a room you would have your nose broken. You don’t act like this in public don’t do it on the internet!

  • http://caspan.com Caspan

    posted to wrong place sorry

  • http://caspan.com Caspan

    posted to wrong place sorry

  • http://caspan.com Caspan

    posted to wrong place sorry

  • http://caspan.com Caspan

    posted to wrong place sorry

  • http://caspan.com Caspan

    posted to wrong place sorry

  • http://caspan.com Caspan

    Sorry everyone but someone has to say it! People like this drive me nuts on the internet. Their soul purpose is to be a virtual pain in the ass. I have no problem with people that have an opinion that is not the same as mine and I love talking about it! But when someones whole intention is to just make comment like that to be a troll and stir the pot then for all I care ban them cause they are not adding to the conversation.

  • http://caspan.com Caspan

    Sorry everyone but someone has to say it! People like this drive me nuts on the internet. Their soul purpose is to be a virtual pain in the ass. I have no problem with people that have an opinion that is not the same as mine and I love talking about it! But when someones whole intention is to just make comment like that to be a troll and stir the pot then for all I care ban them cause they are not adding to the conversation.

  • http://caspan.com Caspan

    Sorry everyone but someone has to say it! People like this drive me nuts on the internet. Their soul purpose is to be a virtual pain in the ass. I have no problem with people that have an opinion that is not the same as mine and I love talking about it! But when someones whole intention is to just make comment like that to be a troll and stir the pot then for all I care ban them cause they are not adding to the conversation.

  • http://www.facebook.com/BlackBerry BlackBerry

    There are lots of BlackBerry fans who still waiting for the new smartphones and apps, thanks for the fans!

  • http://www.socialcubix.com/services/mobile/blackberry-application-development Mak Qlex

    I heard from someone, a phone 100 times better is in the works. IS it true ..????

  • http://caspan.com Caspan

    Bb10 phones, they will be here in September ________________________________

  • JAI HIND

    BB PHONES ARE COOL, AND THEY LOOK EVEN MORE SEXY IN WHITE COLOR