Police in Abu Dhabi are investigating who is behind a BBM message that went viral and included a link which, upon clicking, would dial 999. The message circulated Monday evening and resulted in 13,338 calls in 5 hours. The damage done is probably fairly minimal, but it makes you wonder about the group behind the message, and their intent on disrupting emergency services with the use of BBM. A really successful viral campaign could disrupt emergency services at a crucial time when such services are needed. Hopefully it’s just a meaningless prank.