Have you checked whether or not your app is being pirated? A development shop recently reached out to BBCool to say that they’ve noticed a particular Mobihand user that has been purchasing their software and then posting the JAD files on his website and Twitter. This software pirate is from Malaysia and sells a $10 VIP membership to offset the cost of buying the apps. According to the developer it’s getting really bad and the download rate for pirates apps is 2 to 1 compared to paid, and it’s all coming from this one guy. Obviously, we’re not going to write the pirate specifically because we don’t want to drive any traffic to him.
We’ve been on a tirade against Mobihand lately and this is just one more reason we don’t think developers should be giving them their intellectual property. When speaking with developers, the general consensus seems to be that only 10% or so of sales comes from Mobihand and the rest from App World. The reason why developers are staying with Mobihand these days seems to be because they want a closer relationship with the bloggers and giveways through Mobihand make it easy to reach out to the community. But if only 10% of your revenue is coming from Mobihand, you should consider simply finding other ways to reach out to the community. Sure, App World has its downsides, but if your software is being pirated then it’s worth losing that 10% revenue and finding a new way to market alongside bloggers. Gift cards are an easy giveaway as they can be sent remotely.
Also, if you just email us and tell us about the app, chances are we’ll write about it and don’t need your giveaways. While they’re always fun to have, it’s not essential. The blogging business is shifting these days as bloggers are making less from Mobihand and traffic for most BlackBerry sites seems to be somewhat on the decline. RIM is in a slump right now and while there are tons of BlackBerry sites out there, there are very few that are actually generating much traffic. The industry will have to shift away from Mobihand as they’re not paying enough to merit working with.
So developers, if bloggers are dropping Mobihand, your revenue from them is minimal, and they’re letting your software be compromised by pirates, what reasons do you have left to stay with them?