More Video Editing Features Coming to BlackBerry via JayCut Acquisition

Posted
by
Kyle McInnes
on July 22, 2011, at 11:36 AM
in News
. Tags: , , , , , , .
Comments: 5 responses
5 Comments


A quick look at the JayCut toools.

RIM has announced another acquisition today and it comes in the form of JayCut. For those who don’t know, JayCut is a company that does video editing tools. According to David Yach, CTO at RIM, the acquisition will bring video editing tools to BlackBerry, including the PlayBook.

The BlackBerry PlayBook offers users premium multimedia features, including dual HD cameras for video capture and video conferencing, HDMI output and high resolution video playback. By working with JayCut to add video editing capabilities to the BlackBerry platform we can further enrich our customers’ multimedia experience with BlackBerry.


This acquisition seems a little strange when you think about all the things you want to be better with RIM’s platform. Does video editing ever once come up as a shortfall in RIM’s platform? Congratulations to the JayCut team but we still don’t know why RIM would bother with this acquisition. What we would have loved to see is an acquisition to help App World leapfrog the competition in its offerings. There is much more on the list but the point is that video editing was never on the wish list.

When we asked someone close to RIM about the Gist aquisition, we got a funny response along the lines of “there are people at RIM whose job it is to spend money. They don’t always know what’s best for the company too.” This acquisition seems a little along those lines.

Permalink

Post Comment

  • http://twitter.com/Tavisdunn Tavis Dunn

    Yikes, am i glad your not in charge or acquiring companies for RIM! 

    This is exactly the sort of thing RIM needs to be doing. Acquiring companies like Jaycut and T.A.T. makes RIM sexy. BB needs to be sexy right now. Shows RIM can compete in the “wow” features and not just on the enterprise level (which quite frankly most non-business users could care less about).

    Also, weird knock against Gist. It’s a pretty fantastic service if you actually use it. Looking forward to it being deeply integrated into the QNX OS.

  • http://about.me/kylemcinnes Kyle McInnes

    I just don’t see how JayCut gives RIM a “sexy” factor. Also, Gist is okay, but it’s nothing special.

  • http://about.me/dwayneboothe DBX00

    I think the Gist, JayCut, TAT, and most recent NewBay is RIMMs way of turning the BBM app into a social network with people accessing all their content and friends in one location on the web and the phone.  It will also go ways to enhancing their productivity editing tools to have engineers like the Documents to Go crew, these guys working on advanced applications.  Basically, I would expect to see over the next few months RIMM launching a online platform that brings your contacts, social presence, and online content together in a online website.  Gist pulls the information together, NewBay gives you online storage, video and photo web albums, JayCut allows you to edit and share videos captured, and BBM connects all the services to your personal social network of friends.

  • http://about.me/dwayneboothe DBX00

    I think the Gist, JayCut, TAT, and most recent NewBay is RIMMs way of turning the BBM app into a social network with people accessing all their content and friends in one location on the web and the phone.  It will also go ways to enhancing their productivity editing tools to have engineers like the Documents to Go crew, these guys working on advanced applications.  Basically, I would expect to see over the next few months RIMM launching a online platform that brings your contacts, social presence, and online content together in a online website.  Gist pulls the information together, NewBay gives you online storage, video and photo web albums, JayCut allows you to edit and share videos captured, and BBM connects all the services to your personal social network of friends.

  • http://about.me/dwayneboothe DBX00

    I think the Gist, JayCut, TAT, and most recent NewBay is RIMMs way of turning the BBM app into a social network with people accessing all their content and friends in one location on the web and the phone.  It will also go ways to enhancing their productivity editing tools to have engineers like the Documents to Go crew, these guys working on advanced applications.  Basically, I would expect to see over the next few months RIMM launching a online platform that brings your contacts, social presence, and online content together in a online website.  Gist pulls the information together, NewBay gives you online storage, video and photo web albums, JayCut allows you to edit and share videos captured, and BBM connects all the services to your personal social network of friends.