A quick look at the JayCut toools.
RIM has announced another acquisition today and it comes in the form of JayCut. For those who don’t know, JayCut is a company that does video editing tools. According to David Yach, CTO at RIM, the acquisition will bring video editing tools to BlackBerry, including the PlayBook.
The BlackBerry PlayBook offers users premium multimedia features, including dual HD cameras for video capture and video conferencing, HDMI output and high resolution video playback. By working with JayCut to add video editing capabilities to the BlackBerry platform we can further enrich our customers’ multimedia experience with BlackBerry.
This acquisition seems a little strange when you think about all the things you want to be better with RIM’s platform. Does video editing ever once come up as a shortfall in RIM’s platform? Congratulations to the JayCut team but we still don’t know why RIM would bother with this acquisition. What we would have loved to see is an acquisition to help App World leapfrog the competition in its offerings. There is much more on the list but the point is that video editing was never on the wish list.
When we asked someone close to RIM about the Gist aquisition, we got a funny response along the lines of “there are people at RIM whose job it is to spend money. They don’t always know what’s best for the company too.” This acquisition seems a little along those lines.