One of the biggest criticisms of RIM is that the brand has taken a serious drop in North American popularity. In this big transition phase for RIM, from the old OS to a new QNX and supersphone company, RIM is going to need new representation. You probably shouldn’t the old PR firms that represent your old brand, when you’re moving on to something new and better. Rumor has it that RIM is shopping around for new firms to represent them.
According to PRWeek, RIM has held initial meetings with a number of agencies, with a view to holding a full pitch. Apparently RIM has not denied that it’s looking for a new agency and the company will still work with Good Relations, part of the Bell Pottinger group, on its consumer tech and b2b comms across UK and Europe. Frank PR still handles RIM’s consumer PR in the UK.