There is a lot of talk about how the PlayBook is doing in the market, especially given the rumor that production has been slowed. The thought is that slowed production means there is a backlog of unsold inventory. Measuring the number of PlayBooks sold through the download numbers of a free and popular app seems like an accurate way of predicting real sales and that’s just what Eric at Ebscer has done. More after the jump.
Pixelated is probably one of the most highly-downloaded free games on the PlayBook. It’s a simple and fun puzzle game where you touch the pixels and change colors, with the goal of making the whole screen the same color. It’s mass appeal and free price point makes it so highly downloaded and therefore a great benchmark for analyzing PlayBook sales.
According to Eric at Ebscer, he estimates, conservatively, that there are 504,000 PlayBooks sold to date. This is interesting news because RIM recently announced they had shipped 700,000 PlayBooks. Since conservative estimates put the difference at around 200,000, there probably isn’t that much unsold inventory. Also, while 500,000 isn’t necessarily amazing, it’s still a decent start to a brand-new product line for RIM.