The BlackBerry Partners Fund is leading a $5 million Series A investment in Toronto startup mDialog. mDialog is building an ad platform that will service OTT platforms (streaming TV and media services such as Roku) as well as smartphones and tablets. The investment could also possibly point to some rumors we’ve heard in the past. More after the break.
With mDialog, there is a host of solutions available for displaying ads and monetizing video content. As video is being consumed on a wide variety of platforms, there is a growing need for companies that are able to service users with ads.
Although the Partners Fund is a separate entity from RIM, perhaps the investors know a lot more about RIM’s future plans than one might give them credit for. If the investment fund is leading a $5 million Series A round in an ad company that does OTT platforms, it could be that they have insider information that says RIM will be launching its own BlackBerry TV. There has been some light rumors about BlackBerry TV, and perhaps the Partners Fund is investing because it knows RIM and other companies will be looking for startups to help build an ad service on top of these media platforms.