NewBay is an Ireland-based digital content services company that specializes in white-label solutions for mobile carriers. Some of their products include social networking tools, mobile video content delivery, mobile messaging, utilities, as well as tailor made mobile OSes for mobile carriers such as Verizon, T-Mobile and AT&T. The company also has a significant presence in the cloud services space which is probably the cause of the acquisition. More after the jump.
Though a lot of NewBay’s offerings bring smartphone features to feature phones, the real value to RIM might have more to do with their digital content delivery systems and the cloud storage of users’ rich media. Apple, Google and Amazon are all developing cloud-based storage for users’ media and this acquisition could be part of RIM’s plan to keep pace. The details of the acquisition haven’t surfaced yet but analysts value NewBay at around $100 million dollars.
Considering the BlackBerry has always been limited in storage by a micro-SD card, cloud services are an obvious move for the company. Rather than have to worry about how many gigs are on your card, it would be amazing to see RIM offer unlimited cloud storage of all your media for a small fee (or free).