RIM has launched a music service for BlackBerry Messenger called BBM music. BBM Music is free for the first 60 days, runs on a subscription model and is designed to be more rewarding the more friends you have connected to the service.
RIM’s response to competing smartphone platforms’ music services offers a very innovative system of music discovery by allowing users to discover music through the BlackBerry Messenger social network. The 60-day free subscription to can be used by anyone with a BlackBerry ID, the same account system used by BlackBerry App World.
It’ll be interesting to see whether of not BBM Music can reach a critical mass past users’ free 2-month subscription. Discovering new music through the social graph is certainly a very compelling way to discover new music on the mobile. It’s a system that has the potential to thrive in a world where searching through an enormous mobile music catalogues has become the accepted norm.
The BBM Music catalogue is based on the user’s country listed on their BlackBerry ID and the ability to listen to your friends’ shared songs may depend on that song also being available in your area. To share, users select 50 of their favorite songs with the ability to swap out 25 of those songs each month. Subscription prices vary from region to region and are based on the $4.99 US price point, about half the cost of other music subscription services like Spotify or Rdio.
Click here to download BBM Music on your BlackBerry, or visit the App World page on your PC.
To find out more about BBM Music, head over to the official BBM Music Page.