Here at BlackBerryCool, we’re no stranger to “RIM is Dead” articles. They continually show up from sites like TechCrunch but the New Yorker has recently published one of the worst we’ve ever read. The article, titled “BlackBerry Season”, doesn’t address any of the important indicators as to whether RIM is actually “dying” such as: its financials, its strategy with its new OS, the GLOBAL demand for smartphones (not just North America) or any indication as to whether RIM is doing a good job in its transition to a more consumer-centric organization. Is Apple or Google paying these “journalists” to write these articles? This article is so poorly researched that it makes you think there are covert lobbying groups paying for these kind of articles.
From now on, you don’t get to write a “RIM is Dead” article, unless you include well-researched commentary on the following:
1) Acquisitions - RIM has made several acquisitions to address core weaknesses in its platform. QNX, TAT, Torch Mobile and ScoreLoop have all recently become part of the RIM family and if you’re going to write about the health of RIM as a company, you better address these acquisitions.
2) New OS – So many of these garbage “RIM is Dead” articles talk about the legacy BlackBerry OS as though that’s the only OS for BlackBerry moving forward. If you’re going to write a “RIM is Dead” article, you better have done your homework about QNX and an analysis of how it will position RIM in the market.
3) Transition - RIM is going through a major transition right now as a company. With its acquisitions and new open source platform, RIM is making some pretty bold moves to change the company and its culture. If you think “RIM is Dead” you should be able to speak to this transition and include your brilliant analysis of how this positions the company relative to its competitors.
If you address all of the above, we may take your “RIM is Dead” article seriously. But the truth is that you probably have no clue what you’re talking about and you’re too lazy to do any of the research necessary to write a balanced and insightful article.