Recently, RIM released an update to the BlackBerry Desktop Manager, version 7, in the Beta Zone. While not explicitly stated, it seems the most recent update adds support for BlackBerry 10. Since BlackBerry Jam is around the corner, RIM probably needs Desktop Manager support for BlackBerry 10 out there, so devs can plug in their alpha devices. But should Desktop Manager be a part of the BlackBerry Platform? Or should it be phased out? So far, RIM has told us that BlackBerry 10 includes over the air OS updates, along with a host of cloud services. This would suggest that there’s actually no need for Desktop Manager.
The ideal BlackBerry would never have to be plugged in to a desktop computer.
- Files would be stored in the cloud and accessible via an online portal.
- Backups would be done through a BlackBerry Protect service that would support all file types.
- OS updates would be pushed Over The Air.
- File transfers would be done over WiFi File Sharing.
Is there any reason at all you would need Desktop Manager? Perhaps for the few users that need offline file sync, but that doesn’t mean RIM needs to do it. Let a third party developer make that software and charge $100 for the few people that need it.
This is also a great opportunity to leapfrog Apple. Apple’s iTunes is a huge pain. The application takes a while to load and browsing within the application is a poor user experience. RIM should take the entire thing out of a desktop application and leave it on the web and device. Users would also benefit from having the exact same experience between both Mac and PC users with updates to the portal happening on the fly.