iOS Gets Preferential Treatment in Twitter Streams With “View App” Feature

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Here’s something you may or may not have noticed: Apple is the only smartphone company that Twitter helps promote downloads by augmenting tweets that point to the App Store. App Discovery for iOS apps happens right in the Twitter stream by allowing users to click a “View App” button and then look at screenshots, a description and the icon of the app before clicking through to the App Store. Twitter and Apple have a great relationship, and Apple has implemented a lot of native Twitter sharing in its OS, but so has BlackBerry. If fact, BlackBerry is probably responsible for more Twitter user sign-ups than Apple, and yet BlackBerry App World doesn’t get the same treatment. Android and Windows Phone app tweets are also not augmented by Twitter.

Pretzil

Here’s an iOS link in Twitter (pictured above):

Here is a Windows Phone Marketplace link in Twitter:

Google Play looks the like any other link in Twitter:

BlackBerry doesn’t have anything from App World:

What’s odd about this is that Twitter has rolled out this feature for only iOS apps when it probably wouldn’t be hard to pull in the same data from the other smartphone app stores. It’s probably in Twitter’s best interests to promote app downloads across all platforms as it would make Twitter a better platform for developers thus creating more value for the company.

One reason Apple might be getting this Twitter feature is because it offers an Enterprise Feed of all the apps in the App Store. This database is regularly updated with price and app information, making it easy for someone like Twitter to integrate a service with the App Store. Perhaps if RIM and the others offered a similar service, they’d have the same App Store feature. If this is true, developers should pressure RIM to offer this feed, as it would help BlackBerry developers get more exposure for their apps on Twitter.

  • Adrockin


     If fact, BlackBerry is probably responsible for more Twitter user sign-ups than Apple”

    Explain.

    They are dwarfed in marketshare, and the prototypicla iOS user is mass market/early adopter.

    BlackBerry users are still 25-40% corporate issue depending n what numbers you use.

  • http://about.me/kylemcinnes Kyle McInnes

    I’m taking this information from a post we did in July of 2010. 

    300K new Twitter users per day, 8% of daily signups are coming via the new Twitter for BlackBerryapp. http://www.blackberrycool.com/2010/07/06/twitter-for-blackberry-coming-out-of-beta-with-additional-language-support/ 

    But yes, I could be wrong on that point. 

  • http://www.innovatology.nl/ Jon Webb

    Much of App World is already available via RSS. It should be trivial for RIM to add a feed suitable for Twitter. In fact, the mechanisms are already built in for the App World PlayBook client. They would just need to be documented.

  • http://about.me/kylemcinnes Kyle McInnes

    Good point. We wrote about the need for RIM to have an affiliate program here:

    http://www.blackberrycool.com/2011/09/09/blackberry-needs-an-affiliate-program-but-one-thats-future-proof/ 

  • http://www.iusethisapp.com/ Verda Eller

    If this is true, developers should pressure RIM to offer this feed, as
    it would help BlackBerry developers get more exposure for their apps on
    Twitter.