Here’s something you may or may not have noticed: Apple is the only smartphone company that Twitter helps promote downloads by augmenting tweets that point to the App Store. App Discovery for iOS apps happens right in the Twitter stream by allowing users to click a “View App” button and then look at screenshots, a description and the icon of the app before clicking through to the App Store. Twitter and Apple have a great relationship, and Apple has implemented a lot of native Twitter sharing in its OS, but so has BlackBerry. If fact, BlackBerry is probably responsible for more Twitter user sign-ups than Apple, and yet BlackBerry App World doesn’t get the same treatment. Android and Windows Phone app tweets are also not augmented by Twitter.
Here’s an iOS link in Twitter (pictured above):
Canadians, download Pretzil for your iPhone or iPod Touch at this iTunes link: itunes.apple.com/ca/app/pretzil…
— Pretzil (@pretzilstatus) April 20, 2012
Here is a Windows Phone Marketplace link in Twitter:
RouteOne Windows phone app download here: windowsphone.com/en-US/apps/c29…
— RouteOne (@RouteOne) April 24, 2012
Google Play looks the like any other link in Twitter:
Get started with Google Drive and download the Android mobile app on Google Play: goo.gl/yqx1r
— Android (@Android) April 24, 2012
BlackBerry doesn’t have anything from App World:
Have you downloaded Angry Birds Space for the BlackBerry PlayBook? appworld.blackberry.com/webstore/conte…
— BlackBerryCool (@BlackBerryCool) April 24, 2012
What’s odd about this is that Twitter has rolled out this feature for only iOS apps when it probably wouldn’t be hard to pull in the same data from the other smartphone app stores. It’s probably in Twitter’s best interests to promote app downloads across all platforms as it would make Twitter a better platform for developers thus creating more value for the company.
One reason Apple might be getting this Twitter feature is because it offers an Enterprise Feed of all the apps in the App Store. This database is regularly updated with price and app information, making it easy for someone like Twitter to integrate a service with the App Store. Perhaps if RIM and the others offered a similar service, they’d have the same App Store feature. If this is true, developers should pressure RIM to offer this feed, as it would help BlackBerry developers get more exposure for their apps on Twitter.